How can your company explosively grow when your business sucks at marketing?
Referrals and word of mouth are great, but they can only go so far—and they’re usually slow coming if we’re being honest.
Sooner or later you know you’ll need to go on the offensive to market and advertise your brand instead of waiting and praying.
If you don’t, good luck winning market share, opening a new location, or building a bigger team. Your business growth simply taps out without marketing—it has no other choice.
Compare that to the business that has the advantage of turning on their marketing like a faucet where they can always get more customers anytime they want.
The ability to bring in new customers seemingly at will is not only a perk in itself, it also allows the business flexibility to raise prices, try different promotions, and get customer feedback to improve.
What’s the company I just described understand while the other one is going to struggle? It’s simple, one is not making the two mistakes that will kill your marketing and the other is.
Two Marketing Killers
It’s not that you’re just going to be average if you make the two marketing mistakes below.
Your company is going to fail from a marketing perspective and suffer the consequences down the road—one of them possibly being bankruptcy.
1) No money investment
First and foremost, your business has to put your money where your mouth is and pay to market or advertise your services. It costs money to get in front of new faces, but chalk that up as the cost of being in business.
Your business should be spending:
- At the very least 3% of your company’s annual revenue on marketing
- 7% to 10% of your company’s annual revenue on marketing
- Ideally more than 10% to grow at a faster rate
Of course the final totals will be different for every industry—a software company should spend more of their annual budget on advertising than a restaurant should—but these are solid general guidelines.
What should you spend money on to bring in more customers? A well-designed website for one. Then Google pay-per-click ads or Facebook ads are the best bet for almost every business. Depending on the industry it may also make sense to invest in video projects, television ads, or radio ads.
And this doesn’t mean there aren’t free ways to build an audience.
Optimizing your website for keywords and SEO and adding email capture forms to your website can both return thousands of dollars of profits in a short time (among other free marketing ideas).
Once you commit to financially investing in your marketing and advertising, you’re not done yet.
2) No time investment
Not investing any strategic time into your marketing is the second killer mistake.
Because your business can toss as much money at a problem as you like. But if these funds are not strategically allocated in the right direction, then it will not deliver on expectations.
Your team or you may walk away at the end of the campaign and think, “Aha! I knew marketing and advertising doesn’t work!”, when really you didn’t execute to get the best ROI.
These are a few examples of what it means for a business owner to invest time into your company’s marketing:
- Schedule a weekly meeting solely devoted to marketing
- Delegate an individual or team to fix your current marketing weaknesses
- Ask for a monthly report listing every marketing channel, dollars allocated to it, and the individual platform’s performance
- Scope out your competition to “steal” their good ideas
- Research successful advertising campaigns by innovative companies in other fields
What does no money and no time get you? No results, no business growth, and maybe you’re forced to close down shop if an Amazon-type company comes after you.
I want you to win, and win in style. The way you’re going to do that is by spending the money and time it takes to find marketing channels that produce real business results.
You can totally do this!
How Rob Hanes Created A Million-Views-Per-Year Esports Website
Rob Hanes is all in on sports, specifically esports.
He’s the founder of TheGameHaus.com—a website that covers the biggest news in esports and sports, and they’re quite good at what they do because their new on the block website brings in millions of views per year.
Fortunately, last week Rob and I talked and I got him to do an interview for you guys (I’m always trying to look out for my readers). There’s a bunch of quality content in here if you’re thinking about creating a website or entrepreneurial project, finding your passion, or working with a group of friends. And if esports is your thing, Rob has opinionated takes on the present and future of this rapidly growing industry.
How did you get started with this?
I started TheGameHaus.com almost on accident. My friend and I had wanted to keep talking sports as we had done on our Miami radio show. We then decided we wanted to keep writing. A couple of people we worked with at The Miami Student decided they wanted to join us and then it kind of just kept going from there.
Knowing The Game Haus is only a few years old, how does it feel to be bringing in millions of page views a year?
I remember when getting a 100 views was amazing. I would sit and have Google Analytics on one screen while working on other things for hours. Now we are depressed when we get a few thousand in a day. It is that hunger that keeps us from being complacent. To answer your question more directly, it is an amazing feeling but, after a few minutes of enjoying it we push forward thinking of new ways to continue growing.
For our readers who are unaware, what is esports by definition?
Esports are electronic sports. Essentially professional competition in high skill video games. This means you must have incredible skills through reactions, practice time, and a deep understanding of the game to be successful. Unlike most video games these ones have a higher skill cap in order to be amazing at them.
In your eyes, what’s the potential of esports going forward? Could it ever rival the popularity of sports like the NFL or NBA?
I believe esports have the potential to rival smaller traditional sports very quickly and some may have already passed viewership numbers for a few of them. For the giants like NFL, MLB, NFL, NHL, and EPL it is going to take a long time to get near those numbers. Those sports have hundreds of years of success and fanbases behind them.
Esports will get there if they can make it through the first five years of franchising. Their fans will grow with more and more children playing video games. Also esports are tapping into that market of people who never liked or played traditional sports which is way bigger than people may know.
Why do you think sports behemoths like ESPN and ABC have been slower to cover esports?
I think they are bringing a wait and see approach. Longevity has always been the biggest issue in competitive video games. Most games (competitively) only last a couple of years because they get outdated or just boring. With games like League of Legends, Overwatch, and CS:GO things are constantly being updated and changing.
With new franchising in League and Overwatch I believe that more people are realizing their ability to adapt and change to solve the longevity issue. These same people are now investing huge amounts of money because they believe in it. This makes me believe that ESPN will start investing more time and effort into esports very soon.
What do you make of NBA teams hopping on board the esports train?
Right now it seems as though the NBA is all-in on esports. The last two years are evident of that. Multiple teams have bought into or own esports organizations. There are also a number of NBA players, managers, coaches, and owners who are involved in the NBA still or were involved that have invested into esports (ie. Rick Fox who owns and started Echo Fox).
Hell they have even started the NBA 2K League which I expect to be a big success with direct partnership with Adam Silver, the NBA, and the 17 NBA teams that are in its first season.
If everything goes right going forward, what are your ambitions for The Game Haus?
I expect us to be in the conversation for being a top sports and esports combo site in the next few years. We want to show that are one stop shop for information and opinions on both. With our viewerbase and fanbase growing we hope to challenge the top companies and continue to push our way into this conversation as we get more funding.
Where’s the best place TYS readers can go to learn more about your esports and sports content?
Thanks Rob, go kill it this year!
Prediction: These Will Be The 5 Biggest Winners Of 2018
A new year means a new group of people are going to capitalize in 2018 by taking their life to a whole different level of success and happiness
Do you know who is going to come out on top in this new year? If you did, it’d be smart to join these groups so you can also have an amazing year.
Here’s where it pays off to read this blog: I’m going to tell you who is going to win before it ever happens. Then it’s up to you to join these groups so you can win big in 2018.
I’m not calling it a guarantee but I’m very confident in each one of these picks. Let’s start with number 1.
The 5 Biggest Winners Of 2018
1. Business owners and entrepreneurs
Honestly, I think business owners are always going to be a big winner of just about every year given all the benefits of running your own operation.
We get to build a business, make progress, challenge ourselves, compete in the toughest arena of global business, take off whenever we want, travel if we desire, receive tax advantages, etc. Read this if you want to learn more specific reasons to become an entrepreneur.
There’s just so much good when you own your own business, and all the bad doesn’t stack up.
Call me biased for this one making the list, but I wasn’t a business owner before and still felt this way so I became one.
What’s stopping you from owning your own thing, even if it’s smaller and you’re a solopreneur or freelancer? That still carries many of the same benefits so go do it already if you want to crush it this year.
2. Video creators
Blogs and podcasts are cool in all, but the vlog is where it’s at!
As I’ve said countless times, the best way to get to know someone is through seeing them, hearing their voice, and listening to what they say, aka what video does.
Other mediums like voice, images, or text just can’t deliver what video can for content creators and their audiences.
Not to mention all the statistics are lining up pretty for video creators. Take a look at these stats from this blog post on BrianRobben.com:
- About 92 percent of mobile video watchers will go on to share videos with other people
- Social video generates 1200% more shares than text and images combined
- 95% of a message is retained when watched compared to 10% when read
- People spend 88% more time on a website with video according to Mist Media
- Video traffic will account for 80% of all Internet traffic in 2019
It’s safe to say that video is the way of the present and the future. Those that keep publishing it are going to dominate in the attention department, and when you win on attention you win on sales and making money.
3. People who go live on social media’s like YouTube, Facebook, and Instagram
Video is one thing, but it’s a bonus to go live as you’ll get pushed higher in news feeds like Facebook and Instagram.
When you go live, your followers and friends will get notifications and it’s a nice way to break into new audiences who otherwise wouldn’t have watched your videos.
Here I am saying it’s going to be big but I haven’t done it yet. I plan to do this in 2018 and it’ll be a mistake if I don’t! This also means it will be a mistake for your brand if you don’t.
P.S. The way to win with the ever-changing social platforms is to do what they want to promote the most—live video is up there, if not their number one favorite type of content.
4. Cryptocurrency and stock market investors
Cryptocurrencies had a hell of a year last year as some, like Bitcoin, gained over 1,000% percent from the start to the end of 2017. It looks like they’re not done yet.
A managing director of a cryptocurrency trading firm—Octagon Strategy—Dave Chapman estimates that Bitcoin will go beyond $100,000 before 2018 ends. I also made the same prediction in this video.
Also, many analysts think cryptocurrencies are just in the 1st inning out of 9, so that’s a lot of game to be played and profits to be made if things continue to go up.
I’ll include the stock market in this because the stock market has reached all time highs and look promising in the future.
In the long haul, I believe investors are always going to win given the historical returns of major cryptocurrency coins and the stock market.
5. People who believe in themselves
You absolutely need to have faith in yourself that you can accomplish your new year’s resolutions if you’re actually going to get it done.
With no confidence, you’ll fail first and never have the courage to get back up and try again.
For a winning example, look at Kevin Hart. One of the world’s highest-paid comedians has a huge portrait on a wall in his house. His reasoning is that he needs to be his biggest fan because if he’s not then who else will be?
That’s the motto you need to have to go out there and do big things. It all starts with positive self-talk that you’re the man or woman, you’re enough, and you can get it done.
Positive thinkers will work harder and create more positive outcomes for themselves. Believe that!
2018’s Biggest Winners Wrap Up
If I had to bet, then I’m going with entrepreneurs, video creators, going live on social media, cryptocurrency investors, and people who believe in themselves will make the most out of 2018 and take the cake.
And if you’re not currently in any of those groups, there’s no better time to get started than today.
At the very least, you need to work on believing in yourself because like I said how can you accomplish a single new year’s resolution without that?
Go dominate 2018 will ya!?
Want to follow my entrepreneurial journey? Like my Facebook page and you’ll never miss a thing.
I Launched A New Website!
You guys have been with me from the beginning so I had to make a post sharing the big news with you first. I’m excited to announce the launch of BrianRobben.com!
This new site is going to be for my personal brand and the content will strictly focus on entrepreneurship and business.
That means the hot topics will be marketing, sales, social media, technology, investing, and then the classic traits of winning in business like being bold, working hard, and patiently playing for the long game.
Creating this new site was a no-brainer because I honestly have a blast sharing my unique business perspective, motivating other entrepreneurs, and documenting myself.
You’re also going to find more personal content revolving around the ups and downs of my entrepreneurial journey. Also, I see myself adding content that dives into the specifics of Illumen Media and how we’re trying to grow our company into a giant.
There’s definitely going to be crossover content between Take Your Success and my new website, except Take Your Success is less Brian-focused and its mission is 100% to provide personal development tips and motivation for you.
And just like TYS, BrianRobben.com will publish video and written blog post content.
Simply put, if you’re looking for specific news on me and to follow my journey then head over to BrianRobben.com.
If you love the content on Take Your Success then keep coming back because by no means am I going to stop publishing content here. This site will forever be my first-born entrepreneurial baby.
Or you can be a champ by checking out the new content on both websites every week so you won’t miss a thing.
Don’t forget to click around the new site at BrianRobben.com!