The main purpose of every job search should be to find work you love doing.
Instead the main purpose for most people is to get a job. And too many people make the mistake of thinking the goal is to get any job.
Then you know the story: they dread waking up during the week, live for the weekend, and spend the majority of their waking hours the rest of their life doing something that’s not for them. How awful is that?
I urge you to not settle for any job, even a job that is sort of what you want to do. Screw that!
You only get one shot at life, and that means you must follow your passion.
To inspire you in this noble pursuit, I created the following list of 101 do what you love quotes.
1. If you do what you love, you’ll never work a day in your life. — Marc Anthony
2. When asked, “Mr. Gandhi, you have been working fifteen hours a day for fifty years. Don’t you think you should take a vacation?” Gandhi smiled and replied, “I am always on vacation.” — Gandhi
3. What’s money? A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do. — Bob Dylan
4. Nothing is really work unless you would rather be doing something else. — James M. Barrie
5. I’d rather be a failure at something I love than a success at something I hate. – George Burns
6. Forget about the fast lane. If you really want to fly, harness your power to your passion. Honor your calling. Everybody has one. Trust your heart, and success will come to you. — Oprah Winfrey
7. Any human being is really good at certain things. The problem is that the things you’re good at come naturally. And since most people are pretty modest instead of an arrogant S.O.B. like me, what comes naturally, you don’t see as a special skill. It’s just you. It’s what you’ve always done. — Stephen Jay Gould
8. If you have to support yourself, you had bloody well better find some way that is going to be interesting. - Katherine Hepburn
9. You are what you do. If you do boring, stupid, monotonous work, chances are you’ll end up boring, stupid, and monotonous. – Bob Black
10. Passion is the genesis of genius. — Tony Robbins
11. I learned many, many lessons from my father, but not least of which is that you can fail at something you don’t want, so you might as well take a chance doing what you love. – Jim Carrey
12. I believe you are your work. Don’t trade the stuff of your life, time, for nothing more than dollars. That’s a rotten bargain. — Rita Mae Brown
13. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. — Steve Jobs
14. Pleasure in the job puts perfection in the work. — Aristotle
15. If you don’t love what you do, you won’t do it with much conviction or passion. — Mia Hamm
16. Do what you love and the necessary resources will follow. — Peter McWilliams
17. I like work; it fascinates me. I can sit and look at it for hours. — Jerome K. Jerome
18. Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort. — Franklin D. Roosevelt
19. There is no passion to be found playing small–in settling for a life that is less than the one you are capable of living. — Nelson Mandela
20. The two most important days in your life are the day you are born and the day you find out why. — Mark Twain
21. I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something. — Steve Jobs
22. When you’re following your energy and doing what you want all the time, the distinction between work and play dissolves. – Shakti Gawain
23. The people who make it to the top — whether they’re musicians, or great chefs, or corporate honchos — are addicted to their calling … [they] are the ones who’d be doing whatever it is they love, even if they weren’t being paid. — Quincy Jones
24. Too many of us are not living our dreams because we are living our fears. — Les Brown
25. Work without love is slavery. ― Mother Teresa
26. Whatever you make, base it upon that which is most important to you. Only then will it have depth and meaning, and only then will it resonate with others. ― Christopher Paolini
27. There comes a time when you ought to start doing what you want. Take a job that you love. You will jump out of bed in the morning. I think you are out of your mind if you keep taking jobs that you don’t like because you think it will look good on your resume. Isn’t that a little like saving up sex for your old age? — Warren Buffett
28. Nothing is as important as passion. No matter what you want to do with your life, be passionate. — Jon Bon Jovi
29. Without ambition one starts nothing. Without work one finishes nothing. The prize will not be sent to you. You have to win it. ― Ralph Waldo Emerson
30. Hard work is painful when life is devoid of purpose. But when you live for something greater than yourself and the gratification of your own ego, then hard work becomes a labor of love. — Steve Pavlina
31. Yes, I’ve made a great deal of dough from my fiction, but I never set a single word down on paper with the thought of being paid for it … I have written because it fulfilled me … I did it for the buzz. I did it for the pure joy of the thing. And if you can do it for joy, you can do it forever. — Stephen King
32. Hide not your talents, they for use were made, what’s a sundial in the shade? ― Benjamin Franklin
33. We become what we behold. We shape our tools, and thereafter our tools shape us. ― Marshall McLuhan
34. That’s when I first learned that it wasn’t enough to just do your job, you had to have an interest in it, even a passion for it. ― Charles Bukowski
35. Paul and I, we never thought that we would make much money out of the thing. We just loved writing software. — Bill Gates
36. Just don’t give up trying to do what you really want to do. Where there’s love and inspiration, I don’t think you can go wrong. — Ella Fitzgerald
37. The biggest mistake that you can make is to believe that you are working for somebody else…The driving force of a career must come from the individual. Remember: Jobs are owned by the company, you own your career! — Earl Nightingale
38. I enjoy my work so much that I have to be pulled away from my work into leisure. — Ralph Nader
39. People work better when they know what the goal is and why. It is important that people look forward to coming to work in the morning and enjoy working. — Elon Musk
40. I am focused on the work. I am constantly creating. I am a busy girl. I live and breathe my work. I love what I do. I believe in the message. There’s no stopping. ― Lady Gaga
41. Never work just for money or for power. They won’t save your soul or help you sleep at night. — Marian Wright Edelman
42. Do what you love; you’ll be better at it. It sounds pretty simple, but you’d be surprised how many people don’t get this one right away. — LL Cool J
43. Never continue in a job you don’t enjoy. If you’re happy in what you’re doing, you’ll like yourself, you’ll have inner peace. And if you have that, along with physical health, you will have had more success than you could possibly have imagined. — Johnny Carson
44. We make a living by what we get. We make a life by what we give. — Winston Churchill
45. Passion kept one fully in the present, so that time became a series of mutually exclusive ‘nows.’ — Sue Halpern
46. Your work is to discover your work and then with all your heart to give yourself to it. — Buddha
47. If a man is called to be a street sweeper, he should sweep the streets as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. — Martin Luther King
48. Far and away the best prize that life offers is the chance to work hard at work worth doing. – Theodore Roosevelt
49. This is the real secret of life — to be completely engaged with what you are doing in the here and now. And instead of calling it work, realize it is play. ― Alan W. Watts
50. But to believe that getting stuff is the purpose and aim of life is madness. ― Hubert Selby Jr.
51. I like to build things, I like to do things. I am having a lot of fun. — Walter Chrysler
52. The most powerful weapon on earth is the human soul on fire. — Ferdinand Foch
53. When love and skill work together, expect a masterpiece. — John Ruskin
54. If your work is becoming uninteresting, so are you. Work is an inanimate thing and can be made lively and interesting only by injecting yourself into it. Your job is only as big as you are. — George Hubbs
55. Everyone has been made for some particular work, and the desire for that work has been put in every heart. — Rumi
56. Finding the humility to happily walk away from those who don’t get it unlocks our ability to do good work. — Seth Godin
57. Nobody can be successful unless he loves his work. — David Sarnoff
58. Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best you are capable of becoming — John Wooden
59. When we love, we always strive to become better than we are. When we strive to become better than we are, everything around us becomes better too. — Paulo Coelho
60. Develop a passion for learning. If you do, you will never cease to grow. — Anthony J. D’Angelo
61. The man who does not work for the love of work but only for money is not likely to make money nor find much fun in life. — Charles Schwab
62. Enthusiasm is the mother of effort, and without it nothing great was ever achieved. — Ralph Waldo Emerson
63. I found out it is just as hard to make a movie that you are not proud of as it is to make one you love. ― Craig Ferguson
64. There is no such thing as work-life balance. Everything worth fighting for unbalances your life. ― Alain de Botton
65. If you want something new, you have to stop doing something old ― Peter F. Drucker
66. You can’t fake passion. — Barbara Corcoran
67. The law of work seems unfair, but nothing can change it; the more enjoyment you get out of your work, the more money you will make. — Mark Twain
68. Rest in reason; move in passion — Khalil Gibran
69. Make no little plans; they have no magic to stir men’s blood… Make big plans; aim high in hope and work. – Daniel Burnham
70. If we resist our passions, it is more through their weakness than from our strength. — Francois de la Rochefoucauld
71. The secret of joy in work is contained in one word — excellence. To know how to do something well is to enjoy it. — Pearl S. Buck
72. It is never too late to be what you might have been. — George Eliot
73. Desire! That’s the one secret of every man’s career. Not education. Not being born with hidden talents. Desire. — Bobby Unser
74. Earning happiness means doing good and working, not speculating and being lazy. Laziness may look inviting, but only work gives you true satisfaction. ― Anne Frank
75. God sells us all things at the price of labor. ― Leonardo da Vinci
76. The major value in life is not what you get. The major value in life is what you become. — Jim Rohn
77. There is joy in work. There is no happiness except in the realization that we have accomplished something. — Henry Ford
78. It is the soul’s duty to be loyal to its own desires. It must abandon itself to its master passion. — Rebecca West
79. Passion will move men beyond themselves, beyond their shortcomings, beyond their failures. — Joseph Campbell
80. The big secret in life is that there is no big secret. Whatever your goal, you can get there if you’re willing to work. — Oprah Winfrey
81. Doing what you love is the cornerstone of having abundance in your life. — Dr. Wayne Dyer
82. There is no end. There is no beginning. There is only the infinite passion of life. — Federico Fellini
83. Do what you love. Know your own bone; gnaw at it, bury it, unearth it, and gnaw it still. — Henry David Thoreau
84. Do it no matter what. If you believe in it, it is something very honorable. If somebody around you or your family does not understand it, then that’s their problem. But if you do have a passion, an honest passion, just do it. — Mario Andretti
85. If you don’t love something, then don’t do it. — Ray Bradbury
86. People who lack the clarity, courage, or determination to follow their own dreams will often find ways to discourage yours. Live your truth and don’t EVER stop! ― Steve Maraboli
87. The artist is nothing without the gift, but the gift is nothing without work. ― Emile Zola
88. Can anything be sadder than work left unfinished? Yes; work never done. — Christina Rossetti
89. Hard work is a prison sentence only if it does not have meaning. — Malcolm Gladwell
90. When something is important enough, you do it even if the odds are not in your favor. — Elon Musk
91. To be successful, the first thing to do is fall in love with your work. — Sister Mary Lauretta
92. What is it that you like doing? If you don’t like it, get out of it, because you’ll be lousy at it. You don’t have to stay with a job for the rest of your life, because if you don’t like it you’ll never be successful in it. — Lee Iacocca
93. Being the richest man in the cemetery doesn’t matter to me… Going to bed at night saying we’ve done something wonderful… that’s what matters to me. — Steve Jobs
94. Do what you love. When you love your work, you become the best worker in the world. — Uri Geller
95. Build your own dreams, or someone else will hire you to build theirs. — Farrah Gray
96. I have no special talents. I am only passionately curious. — Albert Einstein
97. Without work, all life goes rotten. But when work is soulless, life stifles and dies. — Albert Camus
98. In fifty years, he never worked a day. To him, nine to five was odds on a horse. — Archie Bunker
99. Love the life you live. Live the life you love. — Bob Marley
100. I think the foremost quality – there’s no success without it – is really loving what you do. If you love it, you do it well, and there’s no success if you don’t do well what you’re working at. — Malcolm Forbes
101. An unfulfilled vocation drains the color from a man’s entire existence. — Honore′ de Balzac
What are some other do what you love quotes? Do me a favor and comment below with your favorite one.
And if you know what career you love, this is for you:
Want to never work another day at a job you don’t like, so you can find your dream job? Check out my course Master The Resume that shows you a step-by-step system to do exactly that.
5 Things Successful Freelancers Do At Networking Events
As an independent contractor or self-employed freelancer, your level of success depends on your ability to create and sustain relationships. The number of clients you have, the stream of work you produce and the revenue you earn are all contingent on the scope of your business network.
The more dedicated and intentional you are about forming quality connections, the more professional growth, impact and advancement you’ll experience. “By growing your network, opportunities arise, business partners appear, connections are made and trust is garnered in the local community,” says Sharon Schweitzer, best-selling author and consultant.
And in the freelance and entrepreneur world, the service you’re promoting is ultimately yourself—which makes it even harder. If you’ve ever tried to write a personal bio, you know what I mean. Promoting yourself can be challenging, but successful business owners and freelancers know it’s necessary.
As you attend various networking events to grow your network of potential client and those who can support your efforts, keep these tips in mind.
Come Equipped with Business Cards
Every networking event is a chance to gain new clients. As such, you need to present the most professional version of yourself. That version doesn’t just dress well and act polite—that version of yourself always has business cards too. This gives everyone you meet something to remember you by, while showing that you take your work seriously.
Remember that the design of your cards should not only be polished, with readable text and all the right information. It should reflect your brand and personality as well. Check out these interesting business card ideas to find inspiration and a unique style that matches who you are and the work you do.
Pro tip: Find a way to make your business card actionable or helpful. For example, if you’re a personal trainer, you could include a workout on the back of your business card. Not only is this more memorable, but you’re already helping the person who you just met—and you haven’t even done anything yet.
For some people, attending a networking event is stressful. Not only do you have to talk to people you don’t know—but you have to show them that you’re successful and worth connecting with. This is where the fear of personal failure, which was the number one fear among 1,000 Americans polled, can slow you down.
Successful freelancers push this fear aside to present a confident, successful person. To release any personal fears holding you back, use these tips from The Muse:
- Choose “non-lame” events and stick with events you’re excited to attend
- Stop saying “networking,” which makes it feel intimidating
- Volunteer at the event instead of going as an attendee
- Research the roster ahead of time so you know who will be there
- Reward yourself afterward, I.E. “If I give away all my business cards, I’ll…”
- Have conversation starters prepared
- Approach people in pairs, which may feel less intimidating
Pro tip: Practice your power poses before going to a networking event to boost your confidence. Amy Cuddy, a social psychologist, suggests that standing in these power postures, and using similar body language, boosts your confidence, even when you don’t feel confident. Learn the different power poses in her Ted Talk.
Seek Contacts to Fulfill Specific Needs
One of the many advantages going to a networking event is that it attracts different people with varying degrees of experience, interest and expertise to one place. As a freelancer, this means there are chances to meet a wide variety of people who could help you, from developers for your website to potential business clients.
Successful freelancers define what they’re looking for before they step foot through the door. I.E. a mentor, client, partner, or even just a fellow creative to bounce ideas off. Keep these goals in mind as you build connections at the event and afterward. Global entrepreneur Ted Rollins suggests:
“As these relationships grow, consider how they fit into that burgeoning ‘why.’ Someone could be more valuable in expanding your business, while another person might serve you best in a mentorship role.”
Pro tip: Stay in touch with everyone, even if you don’t need their help right now. This is one of the best times to be in touch with someone because it gives you a chance to help them instead. When the time comes to reach out for a request, you’ve done the work to maintain that relationship over time.
Use the Skill of Active Listening
This interpersonal skill is highly regarded in professional settings because it shows other people that you want to form a reciprocal relationship instead of just a self-serving one. Mind Tools describes an active listener as someone who makes a “conscious effort to hear not only the words another person is saying but, more importantly, to understand the complete message being sent.”
To practice this at a networking event, approach people with an open stance, hold eye contact, remember to smile and use receptive body language—freshen up on receptive body language with this guide from Skills You Need.
Don’t forget to ask questions that start with “Who?” “What?” “How?” and “Why?” The more attentive you are toward someone, the more they’ll trust your motives.
Pro tip: Practice active listening in every area of your life—with your friends, your family and your spouse. Work toward being an active listener, even in the simplest of conversations, so it comes easier to you when it matters most, like when you’re meeting a potential investor or business partner.
Send a Follow-Up Message Promptly
Communication is critical to solidifying your new potential relationships and successful freelancers follow-up within 24 hours. When you do, express your gratitude for their assistance, offer any other relevant information that wasn’t shared in person, and reiterate what a pleasure it was to meet them.
Not only does prompt correspondence keep your name fresh in people’s minds, it establishes you as a genuine individual whom others feel secure doing business with. If the context is appropriate, you can even add personal touches like inquiring about a recent vacation they took or mentioning a common interest you share to express that you’re invested in them relationally.
Feeling uninspired? Check out these follow-up email templates.
Pro tip: After following up via email, connect with anyone that stood out to you on LinkedIn. This is a second chance to remind them of who you are, and once connected, you can casually interact via “liking” posts and commenting. This ensures you stay top of mind and makes it even easier for them to reconnect with you at any point.
Step Into the Networking Arena
Learning how to network effectively is an asset you can take straight to the bank. Move outside your comfort zone, engage with other professionals, and use these pointers to maximize your efforts and form connections that will provide value for many years to come.
BIO: Jessica Thiefels has been writing for more than 10 years and is currently a full-time freelance writer and self-employed content marketing consultant. She’s been featured in Forbes and Business Insider and has written for Virgin, Glassdoor, Lifehack and more. Follow her on Twitter @Jlsander07 and connect LinkedIn.
Why Your Salary Is Costing You Millions In Earned Income
The average person craves a salaried job the for comfort, security, and the guarantee they can pay their bills.
But a salary will cost countless people millions of dollars in earned income throughout their career.
It’s ironic that we want a guaranteed income so we can live comfortably leading up to and through retirement.
That’s what society promises, at least, until things become uncomfortable.
Once something bad happens—you get fired, laid off, don’t save enough, salary increase doesn’t keep pace with inflation, make bad financial choices, have expensive kids, get divorced—and now you’re far away from a comfortable retirement nest egg plus have less skills and determination to go make your own money.
The salaried gig looks great on the outside, until you dive deeper to see that it’s often the single biggest demotivator and limiting factor to earning more money.
Your Salary Kills Urgency And Entices Laziness
Though not entirely similar, a salary shares some common characteristics of communism.
You get the same paycheck every month regardless of your performance—pretty close to communism.
At many jobs, a guy like Bill will voluntarily show up at 6 AM every work morning and leave at 8 PM, while slacker Johnny over there shows up at 8 AM and leaves at 6 PM and is paid the exact same wage as Bill.
The paycheck doesn’t reflect the reality that Bill worked 20 plus more hours than Johnny and got a heck of a lot more done than Johnny.
Talk about unfair? The salary gig is cruel, I’m telling you.
And since that situation isn’t fair, human nature will get Bill to think, “Stop working so hard. Why bother to put in the extra hours if I’m not rewarded? I’m going to start acting like Johnny because he’s doing just what’s asked of him and the boss doesn’t notice my performance.”
Now I’m not naive to think that bonuses, raises, and promotions aren’t a thing in the workforce—a differentiator from communism.
However, those are just too much out of your control to count on and you’re not rewarded until months or years later. And they often require smart salary negotiation, which is difficult if you’re not practiced, on top of luck.
Plus, in the example above, if Bill decides to work less and deliver less value then he won’t get the bonus or raise even if there’s one available.
The idea is that a salary often persuades workers to do the bare minimum to keep their job and keep getting paid.
It doesn’t entice individuals to give their all each and every day to not only make themselves double the income, but the company double the return on investment in them as well.
Knowing a paycheck is coming has a cocaine effect where you’re addicted to that monthly guaranteed income even though it’s not in your best interest to rely on it.
What’s worse is the damage it does to your overall net worth.
Guaranteed Income Costs You Millions Of Dollars
The addiction of needing a salary will costs millions of people, millions of dollars in lost income.
Let’s take a look at the multiple reasons why a salary sets you up to fail in the chase towards wealth.
For one, the average salary increase in the US doesn’t match the potential of a hustler who gets to decide their own income based on their work ethic.
A May 2017 forecast from WorldatWork predicts that salary increase budgets for U.S. employers will grow 3 percent on average in 2018 across most employee categories.
Say you make $50,000 a year at your 9 to 5 job you despise. Are you going to bust your butt for 261 work days in the year for a 3% salary increase? I’m not. We’re only talking about $1,500 at that rate.
The work compared to the payoff doesn’t add up to a good deal. It’s not motivating to me. It shouldn’t motivate you.
I could work at McDonald’s and come out with more dollars per hour than that thievery.
You’ll drag your feet for a 3% salary increase (+$1,500), but perform like a workhorse if you have a definite opportunity to double your current income (+$50,000).
That’s a difference in $48,600 between the two of them for the year and this is just the beginning. The difference is exponential over the lifetime of a career.
Second, when your income is entirely in your hands—be it as a beginner entrepreneur, commission sales rep, recruiter, or other job—your butt is on the hot seat from the get go to perform.
There’s no room to take it easy if you want to eat that week and keep your business alive.
Plus, you’ll be motivated to save extra money since this can turn into the business’ emergency fund or a payroll account to hire some contractors or full-time employees.
Meaning each dollar you earn has a higher purpose than eating expensive meals and treating yourself to materialistic clothing purchases.
And by investing in your business, your company and you personally will take home more profits than if your income was tied down by a normal 9 to 5 job.
I’m not surprised when I look at the richest people in each state only to find that none of them are salaried works but entrepreneurs and business owners.
Now you don’t have to be an entrepreneur, but you do need a job with no ceiling on your income if you want to get maximum performance out of yourself and the rewards that come with it.
Third, the rate of your learning is immensely sped up when you have to rely on your own work ethic to make money and pay the bills. You can’t afford to be out of the know in your industry if you want to compete with your competitors.
This is the pressure that forces you to gain knowledge and then use that experience to win more deals for yourself.
Plus, you can compound your knowledge to make more money in the future or consult others on the keys to success based on your experience. These opportunities aren’t there in the corporate world.
By getting off the addicting salary drug and choosing your own medicine, you force yourself to provide value to others so you can ultimately get paid what you’re worth.
And the more patient and skilled you become, the greater this income increases over years then decades.
That’s how your income grows by hundreds of thousands of dollars every year, which adds up to millions, instead of 3% and $1,500 (if that) every year.
Work Like You’re Not On Salary
You only get to do this thing called life once.
Why take the safe and boring road with a salaried job that is like driving a minivan straight on a flat road until retirement, when you can take the thrilling road in a sports car up a mountain with jagged cliffs and unbelievable views?
Bet on yourself. Work your face off. And work like you’re not on salary.
By mixing things up, you’ll discover if your company rewards you for going above and beyond what’s asked of you.
And if they do incentivize your efforts then you don’t need to find a different job. Maybe it doesn’t though and you see the writing on the wall: you’re worth millions more than you will ever earn here so you find a better job you love.
It’s like any pursuit in life, you need to get out of your comfort zone to truly push yourself, grow, and become the best version of yourself.
Happiness comes from personal growth. So take the jump and make the most of it.
Millions of dollars are nice, but the feeling of personal satisfaction from working incredibly hard and getting rewarded for it will far trump the money—every time.
What You Should Know If You Start A Career In Marketing
Silvia Li, young hustler and marketer extraordinaire, contributed this one of a kind article.
When college students majoring in marketing graduate, they expect to land a job in which they can apply all the skills they learned during their four years in school.
When I was a freshman, that’s what I thought. Looking back, I was naive to think that way.
Marketing strategies are changing every day. Consumers are behaving differently every day. Generations are shifting. And textbooks, unfortunately, haven’t changed in years.
Simultaneously, competition for marketing jobs is insane.
You have to stand out among many other graduates to land a job where you can make enough to pay your bills and loans, while having enough to travel and enjoy personal life post-graduation.
So what should you know before diving into a career in marketing?
What does it take to get a job in marketing?
What do you actually need to know to enter the real world of marketing?
Without real marketing experience or projects, there’s a lot you can learn ahead of time to maximize your chance of landing a marketing job.
In my career working with the world’s top entrepreneurs on marketing, I have learned a number of lessons that I wished I knew on my first day as a marketer.
To all of you starting a career in marketing, here’s a list of lessons and things you can do to prepare before starting your first job.
The list is a collection of advice from all the lessons I’ve learned – including my experience launching the largest startup publication on Medium to trending globally on top storytelling sites to working on digital campaigns that have trended internationally and creating global movements.
It takes more than a resume to work with the best talent in marketing
When I set my sights on becoming the best marketer in the world, I knew I had to surround myself with the best.
I started by providing value.
I reached out to one of the best entrepreneurs in Los Angeles who ran an education technology nonprofit called Yang Camp. And I sent her a list of ideas that I thought would help her grow her organization.
I didn’t know if the ideas were any good, but they certainly got her attention. I didn’t need a resume to get the job.
Don’t get me wrong. My resume was helpful but at the time, but other people might have looked more qualified in paper.
I had told myself and told others that I would find the best ways to provide value and that my resume didn’t completely reflect who I was.
I created partnerships all across Los Angeles with schools and nonprofits to ensure our curriculum was being taught in different schools and afterschool programs across the city.
We worked with Microsoft and Girls in Tech Inc. to bring together over 100 young students to learn about STEAM.
I created campaigns that everyone in the Los Angeles area saw.
Little did I know at the time that in order to work with the best, it wasn’t about my resume. It was about being resourceful, strategic, and resilient.
Since then, I’ve signed up for a lifetime of tackling complex problems and working with the best talent in the United States.
Most of you have had a summer internship somewhere, perhaps a startup or famous marketing agency or well-known organization or nonprofit.
Guess what? So do hundreds of people in your school. The fact that you had an internship helps, but it doesn’t necessarily help you stand out and show that you’re the best candidate.
It might get you an interview but it’s still not enough to show who you really are and what you can accomplish.
Companies are seeking folks who can come up with new things so extracurriculars or projects that show you were a key asset are always a plus.
To show real impact in marketing, you need to show that you’re up-to-date with the latest trends.
As mentioned earlier, marketing is changing every day. Own your resume – show your uniqueness, your value, and your impact.
Find a team that will empower you to learn – Teamwork makes the dream work
To maximize your satisfaction at work, find a marketing gig where collaboration is part of the culture.
Trust me, this will reduce misunderstanding. It’ll establish a well-connected community with ample opportunities for you to grow and learn from executives and other managers.
While companies that let you do your own thing will be fun and allow you to tackle new challenges, working directly with a team will provide you a lot more mentorship and guide you in the early phases of your marketing career.
During the interview process, make sure that they have open communication channels and continuously boost employee engagement.
During your interview, ask your interviewer if the organization encourages everyone to regularly report their likes and dislikes.
Do they help employees feel like an integral part of the company’s grand vision? If their answer doesn’t make you happy, make sure to ask more questions to understand where they are coming from. If you completely disagree, maybe it’s not worth working for that organization.
Corporations with pre-set hierarchies make it tough for employees to give feedback or learn new skills. That’s why you need to find the best fit and balance. Read the job descriptions well and find a place where you feel comfortable.
When I worked at Startup Grind powered by Google for Entrepreneurs, the largest independent startup publication in the world inspiring and connecting 1,000,000 entrepreneurs, I immediately knew that my boss was a leader.
Since day one, he encouraged me to own projects and try new things. I could sense it during the first interview call that he was someone to trust and who would empower me to dream more.
Throughout my time at Startup Grind, I learned all things about marketing including public relations, content marketing, SEO, social media, and influencer marketing.
Crazy thing is that I learned by example and by doing my own research.
Because my team trusted me and worked with me, I was able to grow and launch the largest startup publication on Medium.
Early in anyone’s career, you’ll have multiple ideas to make your organization grow. Write them out on a list and share them with your supervisor. She’ll have feedback.
If my boss, hadn’t given me an opportunity to try this new project, I wouldn’t have grown this publication, which at this point, has been read by millions of people.
The content of the publication has now been syndicated to large media outlets including BBC, The New York Times, and more. It has even surpassed the White House’s Medium publication, which is pretty incredible.
As a marketer, I’ve been lucky to work with the smartest people on Earth. I’ve been able to work with serial entrepreneurs and New York Times Best Sellers.
But none of these collaborations would have happened if I didn’t work with a team that trust me and empower me to grow.
Make sure you find that early in your career.
Marketing isn’t all about brand awareness and viral campaigns. It’s about business impact.
Marketing innovation has made huge leaps and shifts in the last few decades but there’s something that hasn’t changed.
Marketing strategies need to be tied to creating revenue or reaching a goal in the short-term and long-term.
When you launch a new strategy, you need to ensure that you have an overall vision on how each thing you create leads to a greater impact in the organization. Your video went viral! Great!
But did the right audience see it? Did they share it with other people that are interested in buying your product? Make sure it does!
During my time as Head of Marketing at Hostfully, a venture-backed startup focused on the vacation rental space based in San Francisco, I built a marketing infrastructure that ensured that every single marketing stream would lead to possible sales.
To do so, we needed to figure out where our users were and where they spent the most time.
I spent days researching and building the different personas of vacation rentals. I created a content strategy that would promote our brand without mentioning our name.
Instead, our main goal was to provide value to customers, which would ultimately lead to more people referring others to our blog. Our blog became a large percentage of our traffic and led to more active and paid users. In a few months, we brought tens of thousands of users.
Business impact needs both quantitative data and qualitative data. They will both show you what’s effective, what’s not effective, and whether your hypotheses made sense.
Effective marketing campaigns focus on creating content that users get value from and eventually will convert to paid users.
You need to be ready to think critically and understand who your users truly are. How can your company serve them to be better?
Make sure you know this in every organization you work at.
Mentorship and freelancing – Learning outside of work
Early in my career, I learned the importance of mentors. From day one, I found people who I looked up to and wanted to learn things from them.
I found Twitter to be one of the best tools to network. Twitter, in fact, changed the face of my career as a marketer. I met the best talent in Silicon Valley through this social platform.
I followed their conversations and engaged with them on a daily basis. Little did I know that I would get to know them in person. Because of these initial Twitter conversations, I had the privilege of working with them to launch the first Startup Weekend focused in the Latinx community.
This event held in Oakland brought together entrepreneurs in the Bay Area who were eager to build products.
Do you know what else has helped me to become a marketer? Freelancing. As you see, I’ve worked with all sorts of organizations throughout my career.
How did I find these? By building a brand online.
People have read my blog for years and have seen my thought process and experience. This has led to getting cold emails from founders and venture capitalists reaching out to work with them.
Last year, I worked as a content marketer with devAcademy, a tech company in Peru where I developed the company’s first content marketing strategy that led to ten thousands of unique views in just a few weeks.
I also revamped their website content to improve their user experience and conversion rates.
This job was very fulfilling because I got to work with an entrepreneur who is a hustler. Not only did I learn about the tech ecosystem in Peru, but I also learned more technical skills and what it takes to become an entrepreneur.
If you’re a marketer, you need to learn multiple skills. Go learn outside of work – network, read a book, freelance, and volunteer on projects that you’re passionate about.
These are all of the things I wished I had known before I started my marketing career. If I could go back in time, I’d try to accomplish all these things earlier in life.
I hope you found this list beneficial in planning a successful marketing career.
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