Your professional life becomes way easier and doors open when your reputation precedes you. But to get that point, you have to know how to build a personal brand.
As an online business owner and author, every day I see the benefits of a strong personal brand in the marketplace. Put simply, bigger and better opportunities come out of thin air when people know you and your work.
What I’ve also discovered is reputation is not only important for entrepreneurs and celebrities, but literally every single professional can benefit from a powerful personal brand.
I’m talking about:
- College students
- Sales reps
And I could go on and on.
We’d all be better off if we watched less television, played less video games, texted less drama, binged less Netflix, and instead blocked off time to build a top personal brand.
Why should you stop all the non-value producing activities and focus your limited time on building a personal brand? Here’s why.
The Power Of A Strong Personal Brand
A job candidate with an established personal brand positions themselves to get their dream job from the start. Maybe they have a strong blog, podcast, or YouTube following, which becomes a unique factor that helps them stand out from the pack.
You can also mention stories and experiences from your personal brand work that make you qualified to succeed in this new job. Odds are the company will be intrigued and impressed.
If you’re looking for a raise or promotion, executing to the best of your ability helps. But what if other coworkers also do that? Then your personal brand can be the separating factor that gives you the nod over the other guy or girl.
And say you want to completely change careers. You can reach out to your audience for assistance in landing your new job in a different field. Or the income from your personal brand can buy you time before you decide what to pursue full time.
In my world, the entrepreneurs with the biggest brand get paid six-figures for a one hour keynote speech, they get features on the top sites, and new business opportunities flock to them without them breaking a sweat.
When authors like Tony Robbins come out with a book, you can all but guarantee it’s making The New York Times bestseller list because of Tony’s fan base.
While I’m nowhere on the level of the people I just described, I’ve definitely seen the firsthand benefits of my growing personal brand through appearing on tv, countless podcast interview requests, and word of mouth. Each of those has helped me move forward professionally or financially.
For example, my blog audience, email list, and social media following helped my three books become bestsellers. With no personal brand, no one is buying those books when they came out then or now.
And I’ve used my personal brand as a selling point to do digital marketing for clients and win rich contracts. Part of the pitch is if I can build a quality personal brand for myself in a few short years starting from nothing, imagine what I can do for your established company.
I could go case study by case study, but trust me when I say my personal brand has paid me more than 10,000 times over. That’s not an exaggeration!
It’s just a fact that building a personal brand pays off down the road in your career. The hard work and patience turns into tangible results regardless of the professional path you follow.
Are you willing to do what it takes? Or whatever it takes? If you want a personal brand that works 24/7 to serve you, here’s what you’ll want to do.
How To Build A Personal Brand
1. Show up
Look, you can’t build a personal brand if you don’t show up to work for it. It’s a little sad this has to be the first tip, but it’s true that most people don’t work to build a brand.
They want the easy route and there isn’t one if you want a huge audience. The only option is to go to work and put your head down so you don’t get distracted.
The way you show up in the personal brand space is by focusing on one of these platforms:
- YouTube channel
- Public speaking
Once you build traction, continue to stay on that platform but then add another one and send your audience there. For example, a successful blogger might add a podcast to the mix and encourage the blog audience to listen to his new podcast.
Put in the hard work when no one cares what you’re doing to get to the point where millions of people care down the road.
Because get this: Life becomes easier down the road for the people who continue to show up. They get blessed with new opportunities left and right.
Life becomes harder for those who don’t show up to build a personal brand and have nothing to leverage when times get tough.
It’s ironic, but 100% true.
2. Know your specific audience
A personal brand without an audience isn’t a personal brand at all. But audiences don’t randomly show up.
It’s your job to know them and cater to them. I’ll cover catering to them later after you know them.
It’s absolutely critical you know who you’re communicating with or you won’t connect with them. No connection means they won’t stick around for long.
But by understanding your target audience, you can build loyal fans who roll with you for decades. Read this article titled 1,000 True Fans to see how 1,000 diehards can make your career.
One of my favorite lines from that read is:
A thousand customers is a whole lot more feasible to aim for than a million fans. Millions of paying fans is not a realistic goal to shoot for, especially when you are starting out. But a thousand fans is doable. You might even be able to remember a thousand names. If you added one new true fan per day, it’d only take a few years to gain a thousand.
Answer these audience questions before you start creating content:
- Who is the ideal person you want to target to get 1,000 true fans?
- How old are they?
- What are their pain points?
- What is their financial position?
- What are their habits and hobbies?
- What do they dream about achieving?
When you know these answers (if you don’t, do some research), you’ll know know how to give value to these people and persuade them to follow you.
3. Give free value
Most people trying to establish a personal brand fail. This fact is backed up by a New York Times article which reports that about 95% of blogs are abandoned.
I have a theory why.
The people who start a blog, podcast, or YouTube channel with the initial idea that they need to receive something right away are the ones that quit when it doesn’t happen soon enough. They’re 100% in it to receive, not give.
But the ones who have the attitude that they’re going to give value to people (most likely in the form of information or entertainment) set themselves up to win in the long run.
Because the formula to success in this space isn’t hard:
Give value + be patient = personal brand results
You’d be wise to memorize this equation and execute it.
Besides free written, audio, or video content, another way to build a community of loyal followers is to do giveaways and promotions.
You could give away your time to call a follower. You could spend money and do a contest where one winner wins the special prize. Or you could create a product you give away to your audience who sign up for your email list.
Give and you shall receive applies in the personal brand field more than anywhere else.
4. Be an authentic, real person
I don’t usually talk politics on Take Your Success (besides this post) because I try to keep this a positive space. But a main reason Clinton lost the 2016 Presidential Election to Trump is she didn’t come off as authentic or trustworthy to the average American.
Reason I bring that up is your personal brand will also let you down if you fall into the trap of trying to appear perfect online. That’s not what people want, it’s actually the opposite.
People love someone who knows who they are, owns it, and doesn’t falter under popular opinion. Chameleons and people-pleasers don’t go far when it comes to personal brands. We want real people.
How do you pull off authentic? It depends what space you’re in. But here are a few examples.
An aspiring model can publish the original photos on Instagram with the touched up final shots.
An aspiring news reporter can put together a clip of their bloopers and fails in their first year.
A lifestyle blogger can get real by talking about the loneliness and other downsides of traveling the world alone.
An online personality can do a personal video about their childhood, their family dynamic, or how a traumatic event changed their outlook on life.
And you can start doing live videos. Engagement is higher when you broadcast yourself live. It also creates the effect where people feel like they’re in the same room as you.
Be real and you’ll blow up quicker than trying to be perfect.
Perfection is boring. A hero’s journey of ups and downs is much more interesting.
5. Show expertise or work towards it
This “being an expert” idea trips up a ton of people starting out. They think they have to be a know-it-all in their space to get started, which is nowhere near the truth.
Say you’re not an expert, no problem. Just showcase your journey to becoming one. Remember authenticity sells well, and the climb to the top is very interesting.
And expertise comes with time. So what often happens is you document your journey to becoming an expert and transition to communicating with the authority of an expert.
Now if you’re an expert, don’t act like you’re not. Show off your expertise because that’s what is going to give people the most value and separate yourself from the competition.
Just in doing so, I recommend communicate to people in a conversational tone where they can understand you. The people who win are pros at breaking down complex ideas into simple ideas for the average Joe to comprehend.
Sharing your high-level ideas whether it’s in the food, fitness, or juggling arena will attract beginners who want to improve.
6. Collaborate with strong personal brands
Whether you’re a blogger, podcaster, or YouTuber, your personal brand will grow when you:
- Guest post on other blogs
- Allow others to guest post on your site
- Go on other podcasts
- Invite other interesting people on your podcast
- Appear on other people’s channel in video collaborations
- Do videos with other people on your YouTube channel
What happens most times when you’re on someone else’s platform is you are free to shout out where people can find you. So if you provide value or interest with your opportunity, part of their audience will check you out and follow you.
And other content producers who see this may invite you to collaborate with them on their platform. This snowballs forward for more opportunities and a bigger following.
Plus you’ll build your network by interacting with other personalities in the space. Depending on the person, this can pay huge professional and financial dividends.
Star entrepreneurs Grant Cardone and Gary Vaynerchuk understand this principle for growing their audience. That’s why they teamed up for this video.
7. Stick with it for decades
This goes back to and is a continuation of Step 1: Show up.
The fact of the matter is the world is a huge place with billions of people in it. And you’re not the only one striving to create a top personal brand in your field.
Competition is tough in anything worthwhile, but one way to increase your odds of winning is to never give up.
You need to stay the course on this mission for 10-plus years to make solid traction and grow a huge following. That’s a prerequisite for 99% of people.
Sure, some people break out to become stars in a year or two, but that’s the extreme minority and they often had luck or family money in their corner
You don’t need luck or money, you just need dedication. Commit to mastering your craft. Inspire others. Entertain them on their bad days. And be someone they can count on every year to show up.
Too many people quit before they see any results, only to try something else and also quit that. This way of living means you’ll always start from zero and never stick around to accomplish anything of significance.
Show up for decades to get the true fruits of your labor. That’s what legends have sacrificed to become legendary.
Be encouraged by the idea that there was a time when no one knew Warren Buffett, Jennifer Lopez, or Steph Curry. They showed up and worked for their personal brand day and night.
Who cares if no one knows you right now? If you build your personal brand brick by brick, the sky’s the limit!
And if you’re fortunate, years down the road people will be wishing they had your personal brand like you wish you had someone’s now.
I’ll see you at the top in a few decades. Let’s grab a glass of wine to celebrate. We’ll have certainly earned it.
10 Careers For People Who Love Helping Others
Know you’re someone who loves serving others and is naturally inclined to that kind of work? A career that allows you to live your passion is just what you need.
For a lot of people starting off in the working world or looking for a new career, financial rewards are not the number one thing they are looking for.
Instead, they want a job that provides a sense of personal satisfaction through the feeling of helping others. These jobs are out there.
You have a whole host of jobs that put you in direct contact with those in need, whether this is through healthcare, education, charity or another option.
And then there are the jobs that provide a broader contribution to society including science and engineering.
So, let’s go through a list of 10 potential options if you are looking for a job that prioritizes helping others.
1) Teaching and Education
Education is a broad field that gives you the opportunity to impart your skills and knowledge onto others, whether these are children or adults.
Beyond the traditional primary and secondary school paths, there are also opportunities to teach at further education colleges or else children with special needs.
To qualify as a teacher, you will need a degree and a further year of hands-on training, but there are also opportunities such as youth work, childcare or becoming a teaching assistant.
Essentially, the knowledge that you are having a direct impact on people’s lives and you are helping them to develop themselves is immensely rewarding.
2) Nursing and Healthcare
As well as being able to serve others, nursing is a field that is always looking for new staff members so there will be no shortage of job opportunities. Just take a look at https://www.staffnurse.com/ to find out more.
Beyond the range of hospital jobs that you can choose from, you could also find yourself working in a GP surgery, adult care centres or people’s homes, to name a few.
The launch of the nursing degree apprenticeship has been designed to make the career easier for people to enter, but obtaining a degree is still required to progress in this field.
Otherwise, there are plenty of other careers in healthcare apart from being a nurse including physiotherapy, midwifery or pharmacy.
Although it takes a great deal of hard work and commitment to enter this career path in the first place, there is no doubt that working in medicine is one of the most rewarding options out there.
After all, you are helping people with their most important commodity; life.
As well as becoming involved in the day-to-day treatment of patients, there is also the option to go into the research side of the field and help develop groundbreaking medicine.
And there are also a wide range of medical specialties to choose from so you can decide on one that perfectly suits your interests.
On the down side, this tends to be a very demanding option that requires a lot of dedication to the role which can often impact work-life balance.
4) Social Work
Social work is a career that brings you into direct contact with some of the most vulnerable people in society.
Some of the most common include elderly people, adults with mental health issues and people with learning difficulties.
You will probably be required to get involved in some very tough situations including child protection, adoption or working with offenders. To become a full social worker, you will need to obtain a degree, but there are other non-degree options that give you the opportunity to work in this field in other capacities.
Be in the know that many of these jobs come along with high levels of anxiety and the need to work in some very challenging situations.
5) Emergency Services
Comprising of the police, ambulance and fire and rescue, the emergency services are three different career paths.
They all have in common the responsibility to directly respond to people in their most urgent time of need. And these tend to be very community-oriented jobs, as well as ones in which the tasks vary greatly.
There are a wide range of different options and entry levels for each of the three sectors we have mentioned.
The downside is that the working hours tend to be unstable and you are also likely to find yourself working on call.
But there is also a great sense of satisfaction in knowing that you are making a genuine difference to society.
6) Charity Work
There are all kind of career paths that are directly linked to the charity sector from fundraising to marketing.
You may find yourself directly interacting with people or you may be in a more office-based role, but either way, you will have the knowledge that you are closely involved in helping others.
Jobs are open for both graduates and non-graduates, and there are also plenty of voluntary opportunities as well.
If you know that you are directly involved in a field that you are passionate about, this is a fantastic and motivating feeling that can give you immense job satisfaction. Keep in mind you may have to work your way up from the bottom to get there or come into the sector from a different career path entirely.
You may not naturally associate a career in law with one which is helping people, but there are some options which give you the opportunity to give a voice to people without one.
For example, you could go down a career in criminal defence in which you support people who have been accused of crimes.
You could also become involved in the child protection side of law in which you help children in very vulnerable situations. Solicitors and barristers are the jobs that grab most of the headlines, but there are also plenty of entry-level positions that all you to work your way up.
Ultimately, you need to be selective about the type of job you are going for so that you have the feeling that you are helping people and making a genuine difference to their lives.
8) Science and Engineering
Though a lot of science and engineering careers are less about helping people on a daily basis, they are often involved in making the big societal changes that make all the difference in the long run.
For example, in a science career role, you could be involved in protecting the environment or developing new health treatments for people.
Plenty of engineering paths also lead to positive changes for people such as developing renewable energy sources.
Again, it is all about being selective with your career choice so you go for one that provides you with the maximum amount of job satisfaction and the feeling that you are really helping people.
9) Public Service
Though people who work in politics often have a bad reputation, many people do enter this particular career path because they want to help others.
The work that you are doing could impact the entirety of the country, even though whether you are in contact with them directly or not depends on what job role you go into.
So, if you are particularly passionate about the community you live in, a career in local government could be the ideal solution.
Alternatively, you could work in central government and choose between all the different major areas such as pensions, healthcare, education and justice. Job roles are varied so you could be coming in from a wide range of backgrounds.
But if you progress high up the career ladder, stress levels can rise accordingly as you are having to make the decisions that really impact people’s lives.
Psychology still remains a rapidly developing field. And the increasing focus on mental health in society means that there are more options than ever before becoming available.
Some of the most common branches of psychology that people enter include health, clinical, counselling, educational and forensic.
Like other job roles we have talked about already, you have the reward of knowing that you are directly helping people who are struggling with a range of complex issues.
The 10 career paths we have talked about are just some of the potential options you have if you are looking to get into a career that involves helping others.
While some require a great deal of training and study, others can be entered at any stage.
Essentially, you should think about where your passions lie before matching yourself up to one of these options.
It may be that you want to come into contact with people directly and feel like you are helping people in this way. It may be that you like the idea of contributing to wider societal changes that help people in the long-run.
Whatever the case, many people find that personal rewards and job satisfaction from one of these types of career outweigh the financial incentives of other paths.
Though if you work your way up, you still have an excellent opportunity to strike the perfect balance of finding a job that is rewarding in both senses of the word.
High Risk Career Choices That Could Pay Off Big
Are you the type of person who enjoys adrenaline and high-risk, high-reward opportunities? You’ll probably fit perfectly in one of these risky career fields below.
Career choices are never easy. Whether you’re a high schooler, a college kid, a young professional, or a middle aged adult, it’s difficult but crucial you find the right job.
A large portion of your happiness and future depend on it.
While there’s advice all over about how to find the right career based on your personality, sometimes this can lead to overthinking and feeling paralyzed on what to do next.
It’s best to know yourself and trust your gut when it comes to making the right career choice.
Since every choice you make in life will come with its own risk that it may not pay off, sometimes the ones with the most risk are the ones worth risking everything for to be happy.
For the risk-takers out there who need to have a sense of fulfillment in their work, the following high risk jobs could be right up your alley.
Starting Your Own Business
If there’s one career move that a lot of us will want to make, but can often be afraid of, it’s starting a business from scratch.
Starting your own business will always be a risk. Even when you have the capital, a solid business plan, and a lot of experience in your field; you can never guarantee that it’s going to work out.
But if you’re willing to work hard and work at it, it’s a risk that can often pay off.
Becoming A Freelancer
Similarly, choosing to leave job security and go freelance can also be risky business (albeit less than starting your own business), but it’s often worth it.
The risk of going freelance is real and it will also depend on how well you are at adjusting to freelance life. Work won’t always be handed to you; you have to chase it. The investment you need to give here is both your heart and time.
By putting everything you’ve got into going freelance, you should see success.
Working In Another Country
When you do own your own business, or if you have a side project that you’re working on, there may be a time that you decide to go international. And there are always risks associated with this move.
When you’re moving into a market that you don’t know and that you have no experience in, there is a greater chance that you fail.
If you can do your research and plan your entry carefully, the potential successes will always be worth the risk.
Real Estate Investing
There’s always the option to turn to real estate investing.
If you’ve wanted to start a career for yourself that you can operate alongside your work, for the time being, property investment is a strong option.
Whether you look into buy to let options, BTO, or decide to start flipping properties, you have the potential to earn more money than you know what to do with on your own.
Many beginner investors need to first just build up capital, and then be willing to patiently wait until the property and price is right.
Becoming A Professor
When you’re starting out on your career path and still in college, or considering going back to study for your graduate degree, you may consider becoming a professor.
This is a risk for two reasons.
Firstly, the cost of getting your doctorate can’t be ignored. Debt and risk go hand in hand together.
And secondly, the idea that you’re missing out on being in the working world and getting paid a high salary for your skills.
Now if you make it through academia to become a professor and earn tenure, then your job security will be at an all-time high and career risk at an all-time low.
Becoming A Doctor
For those considering becoming a doctor, you may wonder if it is entirely worth it.
Medical education is long, challenging, and expensive.
So you have to be able to analyze the cost vs. the reward relationship when it comes to training to become a doctor.
If you’re skilled, passionate, and willing to work hard, you should be able to both out-work and out-earn your student debt before you know it.
Training As A Pilot
As far as adventurous careers go, if you want to enjoy job security and a good salary at the same time, you’re often limited with choice.
However, a strong option would be to train as a pilot.
Of course there are risks with any kind of job like this, but you should find that although the training is costly, the salary you receive in return will repay your investment, and your security will shatter any risk.
You’ll also gain the flexibility to fly commercial or private, which can’t be said in many careers.
Joining The Army
An army job does not need as much of an investment upfront in terms of experience or money, but it does require a few years of your life.
Although some positions will require a college education like an army officer, it’s not required across entry-level positions. Out of all the options on this list, this one may be the easiest to begin.
Keep in mind a career within the army may prove a risk to your life at times, but the security, skills training and experience may make it the best investment you could make.
Working For The Government
You may also want to consider joining the government.
Working for the federal government, although not a risk in itself (depending on your role) can be worth the investment in your education that you may need to make.
You will often benefit from great working rewards and enjoy a varied working day, especially if you decide to go into an intelligence field.
At some point in your career, you may also want to think about going into mentorship.
Mentoring is often a great way to give back to the industry and encourage bright talent for the future, although it can mean you have to give up your time with very little financial gain in return.
Often times mentors find that the personal rewards make any risk you take entirely worth it.
5 Best Future Careers, And 5 That Will Disappear
If you’re going to look for a new career, why not consider the best future careers to make sure that job is going to be as profitable in 20 years as it is now?
There’s a whole bunch of careers that are set to disappear as organizations become more dependent on computers and automation to do the heavy legwork for them.
Some experts think that somewhere in the region of 47% of jobs might be lost over the coming decades. That’s absurd if you think about this for a minute!
If you’re looking for a career that will stay relevant, you’d have your head on straight if you considered picking a field from the five we’ve listed below—and avoiding the five industries listed below them.
Good Future Careers
1. Cyber Security
The world’s going to be even more reliant on internet systems than it is now. With the arrival of the “internet of things”, it’s going to be all around us, a part of everything we do.
This, naturally, will make the criminals of the world pay attention – and as such, as our reliance on these systems grows, so will the importance of staying one step ahead of the people looking to hack and causing mischief.
If you know how to keep these attacks at bay, you’ll be high in demand in the corporate or government sector.
2. Tech Development
Well now, the whole world isn’t going to become dependent on technology just by chance: there’s going to be people behind those systems, working hard to find the next great breakthrough and push the world forward.
It’s important to note that not all IT based jobs will be safe; the market for app development jobs, for example, is likely to wind down.
However, if you can train yourself in advanced technology systems and make sure you’re always at the cutting edge of what’s happening, you’ll find plenty of work.
3. Data Analyst
Data is already used to influence companies much more than you probably realize, but it’s set to become even bigger in the next decade and beyond.
There’s already more data than any company could need, but there’s a problem: there aren’t enough people who know how to interpret the data.
If you’ve got an eye for spotting trends and can make sense of large quantities of information, then look at becoming a data analyst. Computers won’t be able to make sense of it on their own (in the beginning at least): it’ll need the human touch.
And talking of a human touch; healthcare is another industry that will be kept safe from computers.
Of course, automation and AI will form a significant part of healthcare, but it’ll work in conjunction with health professionals, not replace them.
Don’t worry if you don’t like the thought of dealing with blood and other healthcare hazards; there are plenty of specialized jobs available that are just as safe.
If we take a look at the job prospects for a radiologist via wikiprofessional.org, we can see that it’s a future proof career option; demand for this job, along with other physicians, is due to grow by 24% over the next few years.
Some jobs just can’t be performed by a machine, and healthcare is right at the top of the list.
5. Social Care
There’ll also be plenty of jobs in an industry that can be considered the cousin of healthcare, social care.
Again, there will be elements of technology incorporated into the industry, but it’ll be working alongside the core workers, rather than replacing them, as the very essence of this type of work depends on human interaction.
And this market won’t just be safe because computers can’t take over: it’s a growing industry in its own right.
In the not too distant future, people aged 70 and over are going to form the biggest age group in the country, and there’ll need more people than there currently are to take care of them.
Bad Future Careers
1. Number Crunching
If you’ve got a knack for mathematics and producing reports and paperwork, then look away now, because this is one surprising career that is likely to shrink in importance in the forthcoming years.
While it currently requires a high degree of expertise, a slew of applications that will more or less automate the entire process are already here, and there will be more on the way, too.
Though traditional companies still rely on human hands to take care of these jobs, modern companies are using machines to take care of their account, bookkeeping, tax returns, and so on, and it’ll be these companies who dominate the future.
2. Global Knowledge
The rapid globalization of the economy has meant it’s been a golden age for workers who were able to navigate different cultures and languages.
While we’re still a ways off from not needing tour guides with specialized, in-depth knowledge, the abundance of apps and other smartphone related tools will shrink this industry over time.
At a more immediate risk are translators, who will have to compete with software that automatically translates languages. The tech isn’t quite there yet, but it is coming, and from then it’ll only be the highly sensitive translations that are done by humans.
3. Non-Artistic Writing
Now, there’s little chance a computer will take the place of a novelist anytime soon. That’s just not going to happen because art is inherently human.
However, writing that isn’t obviously artistic, such as web content, technical reports, and (gasp) newspaper articles will increasingly be written by machines.
Some news outlets already use bots to write their weather reports, and it has been reported (by humans) that robots are more and more responsible for what we’re reading online and in our newspapers.
The entire logistics industry is about to be turned upside down, as nearly all components can be performed by a robot. Machines will be responsible for the running of warehouses, packaging, and delivery, with little to no human hands helping them along the way.
For a glimpse into the future, look no further than Amazon’s delivery plans. Welcome to the future!
According to studies, broadcasters score some of the lowest when it comes to job growth, stress, and work environment.
This makes sense since competition has to be high for these limited roles and job security is not going to be strong when a media company can quickly fill a broadcasting role with another talking head.
It’s also difficult to find that first broadcasting job as radio stations become syndicated and the Internet gobbles up more music and sports positions.
These are just a few of industries where humans will have more or less importance in the future. So if you’re looking for a change of career, make sure it’s one for the future!