Want to go from wantrepreneur to entrepreneur? You’ve got your work cut out for you. But it is by all means doable, and can happen quicker than you imagine.
First we have to single out the wantrepreneur fanboys who spend all their free time idolizing others but not putting in any work in to build something for themselves.
Let me ask you. Do any of these descriptions represent you?
- You’ve seen almost every episode of Shark Tank
- You’ve read hundreds of blog posts on entrepreneur.com
- You’ve watched 25 Tony Robbins motivational YouTube videos
- You’ve been listening to entrepreneur podcasts daily on your work commutes
- You’ve consumed more TED Talks than you can give an accurate estimate
- You’ve gone to 4 conferences for entrepreneurs in the last year
If any single one of these depicts you, you’re a hardcore wantrepreneur who is watching life go by from the sidelines.
And many of you not only consume every piece of content from your favorite entrepreneurs, but you have the audacity to criticize other entrepreneurs in the arena when you’re a bystander.
That’s just plain wrong! Read this for me.
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat. – Theodore Roosevelt
The point is, fulfillment comes from doing—even if you do fail, you’re better off. You won’t be satisfied spending all your time preparing or consuming knowledge like a machine but ending up with zero output.
Stop doing that. And start following the 5 steps below. If you stick to it, I guarantee you’ll be a successful entrepreneur with results to show for your labor.
5 Step Process To Entrepreneurship
1. Pick what you’re going to do.
You could say that this selection process is the most important step. Or I could argue that it’s not that important since your business and you as an entrepreneur are going to evolve a million times over the next few years.
For example, I’ve personally developed and changed titles multiple titles in just two and a half years. I started out as a blogger, then became an author, then a YouTuber, and now I own a digital marketing company.
The beauty of it is that I’ve taken lessons from each role and used them to excel in the next. And I’m sure I’ll have many new titles and responsibilities down the road as well.
Let’s go back to talking about you now.
Maybe you have some business idea in mind? If it’s work you’re truly passionate about, have the skills to be good at it, and would enjoy spending 80 hours a week doing, that’s probably your thing.
Don’t lose sight of the main qualifier, can you make money doing it? If you’re passionate and good at describing the shapes of clouds, no one is going to pay you for your ridiculous skill.
You’ll win when you find something that will make you money on top of your passion. That’s an unbeatable combination.
And if you have a lot of different passions, pick your favorite one right now and save the others for later. They’ll still be waiting for you if you decide to pick them up in the future.
The point is you’ll never know what’s right for you unless you experiment now by getting started. If you hate working on this type of business, then you’ll know really soon and can move on to something else.
But ideally you pick an industry you’re going to be in for the long haul since the less you start over the quicker you build momentum and profit.
2. Pursue it as a side hustle after work.
You’ve determined your entrepreneurial path, now all that’s left is the hard work.
Push it to the limit by squeezing all the extra time before work, during your lunch break, and after your day job and dinner to grow your business to the next level.
And if you work the third shift or late at night, work on your business before work. Hustle is the key to success in this industry.
Assuming you picked the right side hustle, this work is going to be fun amidst the challenge of growing a business from nothing to a success.
Your goal in this step is to confirm that people are willing to buy your services.
How do you do that? Start interviewing potential prospects as well as digging yourself to see if other people in your space are making money.
You’ll find key insights from these interviews that you’d find nowhere online. And you’ll see holes in your business plan that you can quickly fix.
The only warning is that you don’t spend too much time researching—that’s what wantrepreneurs excel at. It’s best to attempt selling and pick up data there than behind a computer reading article after article.
Plus, you can do all the customer interviews and market research possible. But you’ll never know if you’re onto something until you experiment to put yourself out there consistently and see if people are willing to pay for your product or services.
You get out the effort you put into your business, so hustle even when there’s no immediate return and you’re tired after a long work day at your day job.
Your future self will thank you for the effort.
3. Make enough money from your business to live on.
It’s not a good mindset to be an entrepreneur just for the money. Though the reality is that you do need to make money to support yourself and maybe a family.
If you can’t produce income it’s a red flag you’re just not that good, or selling an offering people don’t want or need.
Money represents value and oxygen for a business. A business without a steady stream of sales isn’t going to be in business for long.
So, how are you going to make some bank for your company?
Consider how you’re going to ramp up your marketing efforts. Are there free, organic options to meet new customers? Is paying for Google or Facebook ads the best option? Those are business decisions for you to decide.
Are you going to interview potential customers and see if it’s something they’d pay for before you create the service? Maybe you build a list of 50 people who pay you in advance before you do any work and confirm your service has some legs to it.
Quick business tip: Friendly people will say they’d buy it, but when you ask them for their money then they tightly hold onto their wallets. But only truly interested customers will dish out their money right away.
At this stage, your ultimate goal needs to be to make enough money to replace your job income so you can become a full-time entrepreneur.
P.S. If you’ve tried everything and still can’t make money, then odds are you need to watch this and go back to Step 1. Determine what you’re going to do—so you can find a better business idea people will actually pay you to do.
4. Leave your job to work on your business full time.
This is what separates the men and women hustlers from the boys and girls: leaving your job to work on your business full time. That’s what makes a true entrepreneur in my opinion.
Because how can your business thrive if the top man is sidetracked spending 45 hours a week at another gig?
Just imagine how much more could be done for your business if you were to invest 45 hours a week of your own time. That’s 2,340 extra hours a year to grow your business!
Now, is it easy to say goodbye to a fair company, nice co-workers, and a comfortable salaried job? No.
Is it worth it to fulfill your potential and give everything you’ve got to grow your business? I say, heck yes!
That’s what dreams are made of for pure entrepreneurs who love the hustle.
Plus, if you hate your job then this step is the easiest on this list, “See ya suckers, I’m on to better things. Oh yeah, I won’t be needing any referrals for a new job because I’m my own boss now.”
Be warned: The first week or two working 100% for yourself will feel strange. You’ll have unlimited freedom and your willpower will be tested to get the best performance out of yourself.
This takes an adjusting period. However, soon you and your business will be off to the races!
5. Scale your business to as big as you want it.
Since you’re making as much money as you need to on your business now, technically the process is complete once you leave your job.
Congrats, you’re officially an entrepreneur!
However, entrepreneurs are some of the most ambitious people I know. And many of them wouldn’t find it acceptable to just replace their full-time job income with their business income.
They want something more, bigger, and better. The only next logical step is to scale your business so that it doubles in impact. Maybe it triples it and eventually becomes 10 times greater (if that’s your goal).
Maybe you’re a lifestyle entrepreneur who says the whole reason I left my corporate job was to work less and have fun more time to enjoy myself or hang out with my family. To you, I say that’s an even better reason to grow your business since it will give you the cash to hire a virtual assistant, personal assistant, or team to get more done while you work less.
Once you scale the business to your desired growth, you have plenty of positive options down the road too.
For example, you could keep the business steady and take on no new clients, commit to growing the business past your comfort zone, or sell the business to do something (or nothing) else for the rest of your life.
Only in entrepreneurship do you have these kinds of career options so you may as well take advantage of them to maximize your happiness and freedom, right?
Scaling your business is the cherry on top during the process of hustling from wantrepreneur to entrepreneur.
There is no perfect time to make the leap and quit your 9 to 5 job. No prophet is going to run into you on the street giving you the nod to do it. And no dream will give you the courage to enter the unknown and leave your comfort zone.
That’s all ridiculous. This isn’t the movies, it’s the real world.
You need to take control of your future by making the tough choice to pursue what you love doing.
There will be some bumps and bruises along the way, of course. You’ll often struggle in the beginning to create a service or product people are willing to pay for, market it, and keep clients happy.
But the secret is that the process is actually all of the fun. The reward is making progress and getting better—not retiring on a beach saying, “I’ve made it.” (Those lazy days in the sand will get boring quick, trust me.)
So go do your thing to go from wantrepreneur to official entrepreneur.
Take care of your business until your business one day takes care of you, your family, and freedom you desire for the rest of your life.
I’ll be practicing what I preach right alongside you.
Since no one is going to hand it to you—go take your success!
How Rob Hanes Created A Million-Views-Per-Year Esports Website
Rob Hanes is all in on sports, specifically esports.
He’s the founder of TheGameHaus.com—a website that covers the biggest news in esports and sports, and they’re quite good at what they do because their new on the block website brings in millions of views per year.
Fortunately, last week Rob and I talked and I got him to do an interview for you guys (I’m always trying to look out for my readers). There’s a bunch of quality content in here if you’re thinking about creating a website or entrepreneurial project, finding your passion, or working with a group of friends. And if esports is your thing, Rob has opinionated takes on the present and future of this rapidly growing industry.
How did you get started with this?
I started TheGameHaus.com almost on accident. My friend and I had wanted to keep talking sports as we had done on our Miami radio show. We then decided we wanted to keep writing. A couple of people we worked with at The Miami Student decided they wanted to join us and then it kind of just kept going from there.
Knowing The Game Haus is only a few years old, how does it feel to be bringing in millions of page views a year?
I remember when getting a 100 views was amazing. I would sit and have Google Analytics on one screen while working on other things for hours. Now we are depressed when we get a few thousand in a day. It is that hunger that keeps us from being complacent. To answer your question more directly, it is an amazing feeling but, after a few minutes of enjoying it we push forward thinking of new ways to continue growing.
For our readers who are unaware, what is esports by definition?
Esports are electronic sports. Essentially professional competition in high skill video games. This means you must have incredible skills through reactions, practice time, and a deep understanding of the game to be successful. Unlike most video games these ones have a higher skill cap in order to be amazing at them.
In your eyes, what’s the potential of esports going forward? Could it ever rival the popularity of sports like the NFL or NBA?
I believe esports have the potential to rival smaller traditional sports very quickly and some may have already passed viewership numbers for a few of them. For the giants like NFL, MLB, NFL, NHL, and EPL it is going to take a long time to get near those numbers. Those sports have hundreds of years of success and fanbases behind them.
Esports will get there if they can make it through the first five years of franchising. Their fans will grow with more and more children playing video games. Also esports are tapping into that market of people who never liked or played traditional sports which is way bigger than people may know.
Why do you think sports behemoths like ESPN and ABC have been slower to cover esports?
I think they are bringing a wait and see approach. Longevity has always been the biggest issue in competitive video games. Most games (competitively) only last a couple of years because they get outdated or just boring. With games like League of Legends, Overwatch, and CS:GO things are constantly being updated and changing.
With new franchising in League and Overwatch I believe that more people are realizing their ability to adapt and change to solve the longevity issue. These same people are now investing huge amounts of money because they believe in it. This makes me believe that ESPN will start investing more time and effort into esports very soon.
What do you make of NBA teams hopping on board the esports train?
Right now it seems as though the NBA is all-in on esports. The last two years are evident of that. Multiple teams have bought into or own esports organizations. There are also a number of NBA players, managers, coaches, and owners who are involved in the NBA still or were involved that have invested into esports (ie. Rick Fox who owns and started Echo Fox).
Hell they have even started the NBA 2K League which I expect to be a big success with direct partnership with Adam Silver, the NBA, and the 17 NBA teams that are in its first season.
If everything goes right going forward, what are your ambitions for The Game Haus?
I expect us to be in the conversation for being a top sports and esports combo site in the next few years. We want to show that are one stop shop for information and opinions on both. With our viewerbase and fanbase growing we hope to challenge the top companies and continue to push our way into this conversation as we get more funding.
Where’s the best place TYS readers can go to learn more about your esports and sports content?
Thanks Rob, go kill it this year!
Prediction: These Will Be The 5 Biggest Winners Of 2018
A new year means a new group of people are going to capitalize in 2018 by taking their life to a whole different level of success and happiness
Do you know who is going to come out on top in this new year? If you did, it’d be smart to join these groups so you can also have an amazing year.
Here’s where it pays off to read this blog: I’m going to tell you who is going to win before it ever happens. Then it’s up to you to join these groups so you can win big in 2018.
I’m not calling it a guarantee but I’m very confident in each one of these picks. Let’s start with number 1.
The 5 Biggest Winners Of 2018
1. Business owners and entrepreneurs
Honestly, I think business owners are always going to be a big winner of just about every year given all the benefits of running your own operation.
We get to build a business, make progress, challenge ourselves, compete in the toughest arena of global business, take off whenever we want, travel if we desire, receive tax advantages, etc. Read this if you want to learn more specific reasons to become an entrepreneur.
There’s just so much good when you own your own business, and all the bad doesn’t stack up.
Call me biased for this one making the list, but I wasn’t a business owner before and still felt this way so I became one.
What’s stopping you from owning your own thing, even if it’s smaller and you’re a solopreneur or freelancer? That still carries many of the same benefits so go do it already if you want to crush it this year.
2. Video creators
Blogs and podcasts are cool in all, but the vlog is where it’s at!
As I’ve said countless times, the best way to get to know someone is through seeing them, hearing their voice, and listening to what they say, aka what video does.
Other mediums like voice, images, or text just can’t deliver what video can for content creators and their audiences.
Not to mention all the statistics are lining up pretty for video creators. Take a look at these stats from this blog post on BrianRobben.com:
- About 92 percent of mobile video watchers will go on to share videos with other people
- Social video generates 1200% more shares than text and images combined
- 95% of a message is retained when watched compared to 10% when read
- People spend 88% more time on a website with video according to Mist Media
- Video traffic will account for 80% of all Internet traffic in 2019
It’s safe to say that video is the way of the present and the future. Those that keep publishing it are going to dominate in the attention department, and when you win on attention you win on sales and making money.
3. People who go live on social media’s like YouTube, Facebook, and Instagram
Video is one thing, but it’s a bonus to go live as you’ll get pushed higher in news feeds like Facebook and Instagram.
When you go live, your followers and friends will get notifications and it’s a nice way to break into new audiences who otherwise wouldn’t have watched your videos.
Here I am saying it’s going to be big but I haven’t done it yet. I plan to do this in 2018 and it’ll be a mistake if I don’t! This also means it will be a mistake for your brand if you don’t.
P.S. The way to win with the ever-changing social platforms is to do what they want to promote the most—live video is up there, if not their number one favorite type of content.
4. Cryptocurrency and stock market investors
Cryptocurrencies had a hell of a year last year as some, like Bitcoin, gained over 1,000% percent from the start to the end of 2017. It looks like they’re not done yet.
A managing director of a cryptocurrency trading firm—Octagon Strategy—Dave Chapman estimates that Bitcoin will go beyond $100,000 before 2018 ends. I also made the same prediction in this video.
Also, many analysts think cryptocurrencies are just in the 1st inning out of 9, so that’s a lot of game to be played and profits to be made if things continue to go up.
I’ll include the stock market in this because the stock market has reached all time highs and look promising in the future.
In the long haul, I believe investors are always going to win given the historical returns of major cryptocurrency coins and the stock market.
5. People who believe in themselves
You absolutely need to have faith in yourself that you can accomplish your new year’s resolutions if you’re actually going to get it done.
With no confidence, you’ll fail first and never have the courage to get back up and try again.
For a winning example, look at Kevin Hart. One of the world’s highest-paid comedians has a huge portrait on a wall in his house. His reasoning is that he needs to be his biggest fan because if he’s not then who else will be?
That’s the motto you need to have to go out there and do big things. It all starts with positive self-talk that you’re the man or woman, you’re enough, and you can get it done.
Positive thinkers will work harder and create more positive outcomes for themselves. Believe that!
2018’s Biggest Winners Wrap Up
If I had to bet, then I’m going with entrepreneurs, video creators, going live on social media, cryptocurrency investors, and people who believe in themselves will make the most out of 2018 and take the cake.
And if you’re not currently in any of those groups, there’s no better time to get started than today.
At the very least, you need to work on believing in yourself because like I said how can you accomplish a single new year’s resolution without that?
Go dominate 2018 will ya!?
Want to follow my entrepreneurial journey? Like my Facebook page and you’ll never miss a thing.
I Launched A New Website!
You guys have been with me from the beginning so I had to make a post sharing the big news with you first. I’m excited to announce the launch of BrianRobben.com!
This new site is going to be for my personal brand and the content will strictly focus on entrepreneurship and business.
That means the hot topics will be marketing, sales, social media, technology, investing, and then the classic traits of winning in business like being bold, working hard, and patiently playing for the long game.
Creating this new site was a no-brainer because I honestly have a blast sharing my unique business perspective, motivating other entrepreneurs, and documenting myself.
You’re also going to find more personal content revolving around the ups and downs of my entrepreneurial journey. Also, I see myself adding content that dives into the specifics of Illumen Media and how we’re trying to grow our company into a giant.
There’s definitely going to be crossover content between Take Your Success and my new website, except Take Your Success is less Brian-focused and its mission is 100% to provide personal development tips and motivation for you.
And just like TYS, BrianRobben.com will publish video and written blog post content.
Simply put, if you’re looking for specific news on me and to follow my journey then head over to BrianRobben.com.
If you love the content on Take Your Success then keep coming back because by no means am I going to stop publishing content here. This site will forever be my first-born entrepreneurial baby.
Or you can be a champ by checking out the new content on both websites every week so you won’t miss a thing.
Don’t forget to click around the new site at BrianRobben.com!