It’s likely that there’s nothing more stressful in the world than running a new startup business.
Not only are you attempting to build a business from scratch with limited resources (budget, staff, and marketing exposure), but you have to balance all of these considerations yourself.
Building a product line, marketing your offerings, and reliably fulfilling these product or services is difficult enough. Add to that installing the infrastructure for your business to expand while balancing your growth and you’re in a sticky situation if you’re inexperienced in managing a startup.
Many people who run startups are new to the world of business or are simply trying the ‘what if this works’ attitude towards creating something interesting.
Odds are you’re a beginner entrepreneur, not a 67-year-old veteran CEO with decades of executive positions or you wouldn’t be reading this article in the first place. And if you are, starting a new business is still a giant challenge.
Though that previous paragraph about the difficulties shouldn’t dissuade you from starting a business.
In fact, if you have a solid idea and enough capital to begin your operation then don’t worry too much worry about the beginning days.
You’ll be saving cash up front by being a team of one while you do market research and ensure you’re offering something people are willing to hand over their hard-earned dollars to receive.
And when all you have is yourself to rely on, you have a great degree of freedom to run the business as your heart pleases.
However, the following tips will help you make life easier on yourself so that you can get to the most important duties of your new business.
Cofounder Isn’t A Dirty Word
Many people feel that because they have taken the risk to break from the world of business, they have a right to run the operation all by themselves.
There is absolutely nothing wrong with that feeling, but it can leave you a little out in the cold and isolated, especially when you have no one to rely on but yourself and things start going wrong.
Why not consider opening your startup with a cofounder? Two heads are usually better than one, and more importantly for business, two wallets are better than one.
A cofounder is the only person in your startup who will understand your humble beginnings as profoundly as you do, and in that case they will be much different to a standard employee, intern or subcontractor.
They will be more than happy, as you are, to potentially not take a salary or work an excessive amount of hours a week to get the project on the right track because they understand to a surgical level the sacrifices, investments and difficulties you have made to begin your pet project.
Just make sure your cofounders skills complement your own, and don’t simply open a business with someone because you guys are friends.
That can lead to some real issues long-term.
If you’re struggling with a highly specific duty and have limited funds to hire a new staff member and give them a salary, it might be worth checking out what contractual workers you can get your hands on.
Hiring a full-time staff member is a big commitment since you’re responsible to look after them well, pay them a decent wage, as well as having to navigate all of the contractual and dismissal working rights if they come up.
While the goal for the future should be having a full team all working at making your dream come to reality, it’s likely that you’re not quite there yet.
So in the meantime checking out the local talent might be worthwhile.
In an effort to save money, many startup hosts refuse to hire anyone, and this can be damaging in itself.
Sometimes, you simply need more bodies next to you to help you through a tough period, like going through your finances for the end of the tax year, or helping you design your website to make yourself truly accessible and integrated with the modern age.
Contractual workers will all have a list of requirements to be hired, especially if they work through an agency, so be sure to pour through any obligations you have with a close eye.
If you are looking for content generation, you may be able to find freelancers online scouring the internet for the job you are currently offering.
Give them a fair payment package and contractual terms, clearly explain that they are responsible for their own task, and you have on your hands one of the most convenient employment relationships for both your firm and the subcontractor at the same time.
Not everyone is adept at keeping budgets and balancing financial commitments such as where to invest, where to hire, and where to save for the taxman.
It’s important to get this right however, because capital resource management is by far the most terrible thing to get wrong in a business.
It’s likely that you’re working double roles this entire time, so adding another in the form of accountancy, which is also a full-time job, can lead to costly mistakes you really shouldn’t be making.
Hire an accountant, even if only a few times a year to go through your tax contributions and keep things in order. You’ll be surprised at the peace of mind this provides.
These tips can help you make running your startup much less difficult than it has to be.
If you can’t communicate well with other businesses reliably using your business to business connections, you may need to address the communication infrastructure of the space you use as an office.
While many online solutions exist to help you communicate with a plethora of contacts, online instant messaging voice calls and video chat can seem an unprofessional way to conduct business.
Most larger businesses will expect you to call a direct number, and not call them on their Google Hangouts profile. Luckily, there exists a meeting of these two worlds in the form of your business phone systems, namely a VoIP installation.
Voice Over Internet Protocol telephones allow you to save money on analog calling costs by making the telephone call through the Internet.
Luckily, they can also be used as a regular phone if needed, so you needn’t go without or waste time messing between systems.
Even more conveniently, these telephone systems are available to continue using your previous landline number, meaning that you don’t have to migrate to new numbers and the confusion that usually provides.
Good luck in business. Enjoy riding the wave as a new company!
This article was written by an outside contributor.
Brian Robben’s Top 9 YouTube Moments Of 2017
Starting off the year strong, FOX 19 interviewed me live in front of their Cincinnati audience about my book How To College! I had a blast and can’t wait to get back on TV soon. This also helped me sell some books.
I’ll go to my grave with this answer simply because it’s been proven first hand in countless examples, but more so because I’ve witnessed this to be true in my own life. Watch the video and you better agree with me.
College is not the end all be all for 18-year-old kids who want to be successful later in life. There are an endless amount of possibilities to pursue instead, but here are just 15 different options you could take.
Living the dream doesn’t mean what’s going on with your external circumstances. It’s more so knowing you’re following your dream and making progress every day to inch closer to achieving what you set out to.
Because he’s so popular now, I had to address my opinion about Tai Lopez and if he’s a scammer or not. Take a look to see my opinion with my reasoning behind it.
You could say my high school basketball career was a failure after falling from the starting lineup to the bench because of two suspensions. Though it’s only because of these mistakes that I learned a crucial lesson I’ll never forget.
Sales can be hard, or it can be easy if you follow these steps. I don’t know a lot of things (like handyman stuff), but my digital marketing company passed 6 figures in 5 months largely because of my sales performance.
Look, I don’t want you to waste your time or money. I want you to start a business and dominate from the beginning. The way you do that is by following the sound advice in this clip.
I’ve been big on Bitcoin for years. Don’t be surprised if Bitcoin reaches $100k or even $1 million for 1 coin—I won’t be and half expect this price increase.
Want to see more of my YouTube videos? Click here.
The Top 10 Take Your Success Posts Of 2017
Another year down, hundreds of blog posts published on this site, and one list of the top 10 Take Your Success articles of 2017. Wow, that was fast.
This recap post is an excellent segway into the new year because my loyal, long time readers can get a list of the best posts while any new readers can catch up on what they’ve missed.
If you go back through all of the content, you’ll see that the beginning of the year I focused mostly on career and personal development articles. And then I transitioned into where I feel most at home, publishing content on entrepreneurship and money. That’s my sweet spot.
It’s also been a little over a year since I launched the top book recommendations category, which has received a ton of love from you guys. I don’t know if that means you’re nerdy and buying these books after reading the summary or lazy and just reading the spark notes—but whatever it is I’m going to keep posting them when I get time to read a book.
Overall I’ve had a heck of a year with Take Your Success in 2017 and I’m always grateful for your support.
Alright, let’s get into it. Evaluated roughly on views and shares (and a mix of my personal opinion), I bring you the top 10 Take Your Success posts of 2017:
Around the start of 2017 I hammered home the motto that you need to do work you love if you want maximum job satisfaction. Prestige and money can never stack up to on the job happiness. And ironically you’ll become more known and well=paid in your field when you’re working on your passion.
The word “success” is in the name of this website and everyone around you wants to be successful. But where many of you go wrong is you haven’t identified what success is for yourself. And how can you be successful if that’s the case?
The wiser I get, the less I believe college is the right answer for most 18-year-olds who just graduated high school. Unless you need a college degree for your field (like doctors) or your parents are paying for it, take a good hard look at your different options because only one is going to leave you with close to $100,000 of debt and potential unemployment.
Think personal brands are only helpful if you’re a celebrity or athlete? Think again. This article explores how every professional can benefit from establishing a reputation that precedes them. And I wouldn’t be a good marketer if I didn’t take this opportunity to plug my new personal brand website BrianRobben.com.
Fired up and fresh off closing more than 10 clients for my digital marketing company Illumen Media, I wrote this post in the fall to help out someone trying to break into the social media consulting space. It also has one of my most “interesting” videos in it, too. Check out the fun.
Are you one of those people with a heart of gold? You belong in one of these 10 careers named in that article. It’d be a shame for you and the people in your community if you didn’t put your natural talents to work.
If I can inspire some beginner entrepreneurs to start on the right path where they’re actually going to make money, then I’d feel good about myself. That’s the goal of this post, to share business advice that I fortunately learned myself. I easily could have picked the wrong path like many young entrepreneurs.
Look, investing in the stock market can absolutely change your life if you do it right and are patient. I’m talking about a drastic change like moving from poor status to middle-class status, or from middle-class status to wealthy. When your money works for you, you got a good thing going.
2017 has to be the year of Bitcoin! It exploded across the globe and is now in headlines every day as the price goes up and down. While it’s a whole lot more expensive than prices just a few months ago, this article and video analyzes why the value of one Bitcoin may be worth far more in the future.
Age brings wisdom and I’m no longer 18 years old. But I dug deep to write these life lessons that are tried and true no matter how old you are. If you’re 18 and truly internalize this information though, the world is at your fingertips.
Promise me that going into 2018, you’re going to take your success!
Is This The Laptop And Phone Security You’ve Been Waiting For?
Do you care about securing the personal information on your laptop and devices? How about your email, bank account information, or social media usernames and passwords?
I know a former coworker of mine who wishes he paid more attention to his device security.
The story is, while his wife was shopping at an antique strip mall in a kind of rough part of town, he got bored and wanted to check his email. He got on his laptop and signed into a random public Wi-Fi that didn’t require a password.
That’s not a big deal right? Millions of people do this all the time.
But this simple act of signing into a public Wi-Fi and then entering his email username and password was all the hacker needed to cause damage. My co-worker noticed over $18,000 of credit card spending all went down in one hour.
He knew he didn’t spend that much because things were tight, and he was going to kill his wife if she spent that shopping! He confronted her and she said, “No, I didn’t spend more than $100.”
Later he learned that the hacker set up this Wi-Fi connection as a front to steal people’s personal information. The compromised router transmitted all the unencrypted personal information right to the malicious attacker who waited in the dark to commit credit card fraud.
Fortunately my co-worker was able to successfully dispute the false transactions for over $18,000 on his credit card. But that didn’t take away the sleepless nights and immeasurable stress in the days leading up to the resolution.
That gets me to my point: How secure are your devices?
Bitdefender Total Security 2018: Key Features
You could hope for the best and trust that regular security measures will hold up against malicious hackers. But why take that risk when you don’t have to?
I’m not cool with that. There’s too much for me to lose honestly.
That’s why I sought out and found the exact security measure I need that goes all out to secure my digital devices.
It’s called the Bitdefender Total Security. And its comprehensive features do everything I want it to and more.
1) Safe Files – If an unsafe application tries to edit or delete a protected file, Safe Files will automatically block the application, protect your files, and alert the user.
2) Webcam Protection – Analyze and protect webcam access from outside intrusions. If you’ve heard about the celebrity nude leaks captured through webcam hacks, they wouldn’t face this issue with Webcam Protection.
3) Wi-Fi Security Advisor – The second you connect to a new Wi-Fi network, Security Advisor evaluates the security level and notifies you if it’s secure or not. This is the exact thing my co-worker could have used to defend his personal information from that false Wi-Fi network attack!
4) Bitdefender Safepay – Use this protected browser feature when performing online bank transactions to stay safe and secure. All of the sensitive information you exchange in this browser will have extra protection from getting stolen.
5) Password Manager – Why make it so easy for bad people to steal from you by writing your passwords on a post-it note in front of your computer? Bitdefender Password Manager secures your confidential information like credit card details and passwords so only you can access it and you don’t have to attempt the impossible of remembering all your log-in information.
6) Advanced Threat Defense – This program will monitor every application on the device to ensure safety and protect against the slightest hint of malicious activity or suspicious behavior. You can also see which applications have been detected and blocked so you can act accordingly.
7) Parental Advisor – Parents can worry less about their kids by monitoring their computer and phone activity, tracking their location by phone, and a new added feature for the 2018 edition is children can mark themselves as safe when they’ve reached their destination by clicking a button in an Android or iPhone app.
With over 500 million users trusting this software, Bitdefender is the best at keeping your devices protected.
Do Your Thing, Protected
Since I’m the type of guy who takes nothing for chance, the Bitdefender Total Security program is exactly what I need to have peace of mind and freedom to focus on my business instead of worrying about my devices getting compromised.
It’d be a nightmare to deal with a hacker getting control of my company bank information and passwords, or any of my confidential personal data.
Plus, I already have a million things on my mind every minute, so the last thing I need to worry about and spend mental energy on is my security.
The fact that Bitdefender Total Security is a security blanket for my laptop and phone is the extra comfort I need to attack my day head on.
Wouldn’t you like this relief?
Pricing And Where Can You Get One
Bitdefender provides top quality malware protection at a fair price.
You can purchase a one year subscription of the Total Security 2018 for $58.49 (35% off at time of posting). This subscription allows you to get comprehensive security for up to 5 desktop and mobile devices.
Visit Bitdefender.com or Amazon to purchase this product and gain digital security.
Protect your devices today, and you won’t have to worry about them later.
This is a sponsored conversation written by me on behalf of Bitdefender. The opinions and text are all mine.