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How To Use Twitter To Find A Job

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Everyone is looking for a job on their university job board, going to career fair, and searching LinkedIn for job postings.

When traffic is hot at places like these, so is competition.

That means the likelihood of you standing out from the pack to get a job interview is low. And then being the best of these candidates to win the job is even lower.

I’m not knocking you; it’s just a reality.

Sure you can improve your chances of standing out to a recruiter with a knockout resume and practicing good interview answers. But why not combine a standout resume and specific interview stories with a more fruitful job board?

There’s one job board that you won’t think of but I’m extremely high on. On this job board you can find out exactly when a new job is posted, have conversations with the recruiters, and potentially hook yourself up for a job offer before needing to interview.  

What’s the job board I’m talking about? Twitter. Twitter is super underrated but it can make a remarkable difference on your job search.

Why Twitter Is Great For Your Job Hunt

The masses go to LinkedIn for their job search and play around on Twitter for only social purposes.

However, thousands of recruiters, hiring managers, and employers are looking for candidates on Twitter. And Twitter offers some exclusive benefits that LinkedIn and other job boards don’t offer.

So these are the reasons to use Twitter as your job board.

Interact with recruiters: Twitter is a perfect tool to communicate with recruiters or companies. You’re not being too forward because you’re only doing what the platform is designed for by tweeting them. And tweets are much more public and personable than a private Facebook or LinkedIn message.

Search for companies: Instead of checking a year old job posting on a company’s website, search for them on Twitter to get immediate news. And remember that many companies have separate profiles for their human resources or recruiting teams that give you easy access to new job openings and recruiting windows.

Have companies search for you: With the right Twitter bio, a company can search for applicants and find your profile as a match. Now they’re chasing you instead of the other way around. This public visibility could be enough to get an interview that you didn’t know was open.

Increase credibility: Employers are sometimes spooked if an applicant they’re researching can’t be found on a major platform like Twitter. They also see it as a red flag when you haven’t been active on this site in months. An active Twitter presence eliminates these concerns.

Know about job openings first: It may surprise you that a lot of companies first reference a job opening on their Twitter profile. And sometimes, if you’re lucky, the job posting will only be advertised on Twitter. So all those who are not checking this company’s tweets will have no idea about it, but you’ll be on top of it.

Improve your personal brand: Landing a job is all about marketing yourself in the best light possible. It’s selling yourself and your skills, whether you like it or not. By having an account that’s littered with thoughtful tweets, consistent retweets of industry articles, and thousands of followers, it can only help you market yourself for your next job. I dive deeper into the importance of your digital resume in my book The Golden Resume.

So while your friends are tweeting back and forth about who is better between Steph Curry and LeBron James, you’ll know why to cultivate this amazing job board at your fingertips.

Now that you know why this platform works so well, here’s how to use Twitter to land a job.

How To Maximize Twitter

Here’s how to maximize Twitter so it becomes the x-factor in your job hunt.

1. Make your name your Twitter username (handle)

You want your Twitter username to be your first name and last name, e.g. @JohnSmith. If that’s taken, then add your middle initial between your first and last name, an underscore “_” between your names, or add the first initial of your first name with your last name, e.g. @JSmith.

Doing this will increase your visibility to recruiters and make it easier to execute the following steps.

And forget about the unprofessional play on your last name handles like @BenderOver or @CoxAndFox. Depending on how bad it is, people with handles like these are better off without a Twitter profile because it does more harm than good.

If your Twitter name isn’t already your name, then simply change it by going into your account settings and typing in your new username.

2. Create a positive picture and bio

Before you make external moves, you need to focus on your own profile so it appears sharp, professional, and interesting.

The first internal target is your picture. And a picture is worth a thousand words, whether it’s an art piece or your Twitter picture. So, although Twitter isn’t LinkedIn, you still want a high-resolution picture of your face where you look good. Toss the picture with your friends face cropped in half or the pic with terrible lighting.

Smiling pictures in good lighting usually do the best. Just make sure your face is identifiable to recruiters.

The next internal move is your Twitter bio. With a well-thought out description, companies can find you through search. To achieve this, write a few sentences that describe you, what job you’re looking for, and possibly a personal interest.

Here’s an example bio:

Recent grad at Rutgers University. Seeking entry level marketing position, and I’m willing to relocate. Go Red Sox!

Now you have the keywords “recent grad,” “entry level,” and “marketing position” that companies can find you for when searching. Plus you add a personal touch with the Red Sox reference.

To finish it off, add your blog to the URL space (this another reason to start a blog so you can show off your work to employers). If you don’t have a blog, add a link to your LinkedIn profile and call it a day.

3. Follow influencers in the specific industry where you want to work

What specific industry do you want to work? Engineering, accounting, finance, or journalism (etc.)?

Whatever it is, follow the 50 top companies in that industry. Or if you know you want to work on the west coast, follow the 50 biggest companies by your location. This won’t take you more than a few minutes.

Then dive deeper by doing research on the company websites to find out the names of recruiters or hiring managers from these companies. Search their names on Twitter and give them a follow.

Later on you’ll see how valuable it is to follow your interviewer and learn about their interests, personality, and values.

The more work you do in this step, the more opportunity there is to prosper in step 4.

4. Engage companies, recruiters, and social media managers with tweets

You didn’t do that work to your Twitter profile and follow a bunch of accounts to sit on the sidelines watching the action. Now is the time where you go to work to start conversations and contribute to discussions with these influencers.

This is the most important step!

Congratulate a company on winning an award. Retweet tweets from a recruiter or company that you find interesting. And reply to recruiters’ tweets with intelligent comments to keep the conversation going. Be active!

Consistent Twitter activity with these influencers over time will get you noticed and they will often personally respond to you. It’s not extremely difficult to get noticed because most brands don’t get routine engagement from a single account (which will be you, in this case).

And here’s the kicker. Now that you have their ear and they know your name, you can leverage these one-on-one Twitter discussions to private messages about upcoming internships or job opportunities. Sometimes these conversations result in job offers that weren’t even listed on the company site!

That’s why I love Twitter for the job search. It gets you access to opportunities that no one else gets, if you use it right.

In my example below, I wasn’t looking for a job. But I did interact with super successful entrepreneur Derek Halpern by simply tweeting at him with my friend Tam. It took ten seconds to send that tweet and get his attention.

use twitter in your job hunt

5. Twitter search with hashtags

The benefit of searching for a job by a hashtag is sometimes the company announces it on Twitter before they publicly announce it on other mediums. Also, you can see who tweeted the information and possibly have a conversation with them to get rolling in the right correction (step 4).

There are two different Twitter searches to execute.

The first one is a Twitter search for career and industry specific hashtags such as:

#MarketingJobs

#AccountingJobs

#StartUpJobs

#FashionJobs

#SportsJobs

The second option, if you’re looking for a job at a specific company, is to type in the search bar the company name plus one of the following words: jobs, careers, hiring, now hiring, job listing, job posting, HR.

For example, if you know you want to work at Nike then search for “Nike jobs” and see what you find.

With a few tweaks to your Twitter profile and your activity, you’ll soon make yourself the front-runner for new jobs.

Other Helpful Twitter Habits

Secondary factors to improve your Twitter profile and impression on recruiters include:

  • Tweet regularly. Don’t go months without a tweet or the employer will see you as inconsistent and flakey. Plus they won’t know if they can reach out to you through this platform anymore based on your inactivity.
  • Research interviewers. If you get a job interview and are told Mrs. Susan Thornton is interviewing you, research her on Twitter to see what you can find out. Maybe you share something in common that can help you down the road. Also, familiarizing yourself with her will make you less nervous when you see her in person.
  • Add photos or videos to your tweets. When appropriate, pictures and videos are proven to get more engagement and responses. This little touch to your tweets can give your profile a solid boost.
  • Implement statistics. When you’re engaging others or tweeting, a statistic can support your claim and give you more credibility than anything else. Show you know your stuff instead of telling people you know your stuff. This also boosts the chances of you getting more likes and retweets because other people will feel smart retweeting you.
  • Avoid grenade topics. Grenade topics involve political, social, and economic issues that are heavily debated. If you love Clinton or Trump, recruiters don’t need to know that about you. It can only hurt and rarely help. The reason I call them grenade topics is they can blow up in your face.
  • Create a list. To separate the noise from your friends and potential employers, put the recruiters and companies you follow in a Twitter list. It’s easy to add a profile to a list by going to their profile, clicking on the settings icon, scroll down to add to list. And if you’re on the prowl for jobs in different industries, make separate lists.

Final Words

You can’t think too far outside of the box when you’re on the job hunt. That’s why if you give Twitter a shot, don’t be surprised if one tweet today, tomorrow, or next week has a link that leads you to your next job—or dream job.

So follow the action steps listed above to get the most out of Twitter. Here’s a reminder of what they are:

1) Make your name your Twitter username (handle)

2) Create a professional picture and bio

3) Follow influencers in the specific industry where you want to work

4) Engage companies, recruiters, and social media managers with tweets

5) Twitter search with hashtags

Instead of Twitter being a weakness for you in the job search based on questionable tweets and inactivity, you can flip the script to make it a champion for your job hunt.

And be sure to follow me @brianjrobben to get my newest articles, positive reinforcement, and updates in my life. I’m pretty active on this social media platform.

See you soon on Twitter!

Have you considered Twitter for your job search? Are you going to now? Why or why not?

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10 Careers For People Who Love Helping Others

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Know you’re someone who loves serving others and is naturally inclined to that kind of work? A career that allows you to live your passion is just what you need.

For a lot of people starting off in the working world or looking for a new career, financial rewards are not the number one thing they are looking for.

Instead, they want a job that provides a sense of personal satisfaction through the feeling of helping others. These jobs are out there.

You have a whole host of jobs that put you in direct contact with those in need, whether this is through healthcare, education, charity or another option.

And then there are the jobs that provide a broader contribution to society including science and engineering.

So, let’s go through a list of 10 potential options if you are looking for a job that prioritizes helping others.

1) Teaching and Education

Education is a broad field that gives you the opportunity to impart your skills and knowledge onto others, whether these are children or adults.

Beyond the traditional primary and secondary school paths, there are also opportunities to teach at further education colleges or else children with special needs.

To qualify as a teacher, you will need a degree and a further year of hands-on training, but there are also opportunities such as youth work, childcare or becoming a teaching assistant.

Essentially, the knowledge that you are having a direct impact on people’s lives and you are helping them to develop themselves is immensely rewarding.

2) Nursing and Healthcare

As well as being able to serve others, nursing is a field that is always looking for new staff members so there will be no shortage of job opportunities. Just take a look at https://www.staffnurse.com/ to find out more.

Beyond the range of hospital jobs that you can choose from, you could also find yourself working in a GP surgery, adult care centres or people’s homes, to name a few.

The launch of the nursing degree apprenticeship has been designed to make the career easier for people to enter, but obtaining a degree is still required to progress in this field.

Otherwise, there are plenty of other careers in healthcare apart from being a nurse including physiotherapy, midwifery or pharmacy.

3) Medicine

Although it takes a great deal of hard work and commitment to enter this career path in the first place, there is no doubt that working in medicine is one of the most rewarding options out there.

After all, you are helping people with their most important commodity; life.

As well as becoming involved in the day-to-day treatment of patients, there is also the option to go into the research side of the field and help develop groundbreaking medicine.

And there are also a wide range of medical specialties to choose from so you can decide on one that perfectly suits your interests.

On the down side, this tends to be a very demanding option that requires a lot of dedication to the role which can often impact work-life balance.

4) Social Work

Social work is a career that brings you into direct contact with some of the most vulnerable people in society.

Some of the most common include elderly people, adults with mental health issues and people with learning difficulties.

You will probably be required to get involved in some very tough situations including child protection, adoption or working with offenders. To become a full social worker, you will need to obtain a degree, but there are other non-degree options that give you the opportunity to work in this field in other capacities.

Be in the know that many of these jobs come along with high levels of anxiety and the need to work in some very challenging situations.

5) Emergency Services

Comprising of the police, ambulance and fire and rescue, the emergency services are three different career paths.

They all have in common the responsibility to directly respond to people in their most urgent time of need. And these tend to be very community-oriented jobs, as well as ones in which the tasks vary greatly.

There are a wide range of different options and entry levels for each of the three sectors we have mentioned.

The downside is that the working hours tend to be unstable and you are also likely to find yourself working on call.

But there is also a great sense of satisfaction in knowing that you are making a genuine difference to society.

6) Charity Work

There are all kind of career paths that are directly linked to the charity sector from fundraising to marketing.

You may find yourself directly interacting with people or you may be in a more office-based role, but either way, you will have the knowledge that you are closely involved in helping others.

Jobs are open for both graduates and non-graduates, and there are also plenty of voluntary opportunities as well.

If you know that you are directly involved in a field that you are passionate about, this is a fantastic and motivating feeling that can give you immense job satisfaction. Keep in mind you may have to work your way up from the bottom to get there or come into the sector from a different career path entirely.

7) Law

You may not naturally associate a career in law with one which is helping people, but there are some options which give you the opportunity to give a voice to people without one.

For example, you could go down a career in criminal defence in which you support people who have been accused of crimes.

You could also become involved in the child protection side of law in which you help children in very vulnerable situations. Solicitors and barristers are the jobs that grab most of the headlines, but there are also plenty of entry-level positions that all you to work your way up.

Ultimately, you need to be selective about the type of job you are going for so that you have the feeling that you are helping people and making a genuine difference to their lives.

8) Science and Engineering

Though a lot of science and engineering careers are less about helping people on a daily basis, they are often involved in making the big societal changes that make all the difference in the long run.

For example, in a science career role, you could be involved in protecting the environment or developing new health treatments for people.

Plenty of engineering paths also lead to positive changes for people such as developing renewable energy sources.

Again, it is all about being selective with your career choice so you go for one that provides you with the maximum amount of job satisfaction and the feeling that you are really helping people.

9) Public Service

Though people who work in politics often have a bad reputation, many people do enter this particular career path because they want to help others.

The work that you are doing could impact the entirety of the country, even though whether you are in contact with them directly or not depends on what job role you go into.

So, if you are particularly passionate about the community you live in, a career in local government could be the ideal solution.

Alternatively, you could work in central government and choose between all the different major areas such as pensions, healthcare, education and justice. Job roles are varied so you could be coming in from a wide range of backgrounds.

But if you progress high up the career ladder, stress levels can rise accordingly as you are having to make the decisions that really impact people’s lives.

10) Psychology

Psychology still remains a rapidly developing field. And the increasing focus on mental health in society means that there are more options than ever before becoming available.

Some of the most common branches of psychology that people enter include health, clinical, counselling, educational and forensic.

Like other job roles we have talked about already, you have the reward of knowing that you are directly helping people who are struggling with a range of complex issues.

Final Words

The 10 career paths we have talked about are just some of the potential options you have if you are looking to get into a career that involves helping others.

While some require a great deal of training and study, others can be entered at any stage.

Essentially, you should think about where your passions lie before matching yourself up to one of these options.

It may be that you want to come into contact with people directly and feel like you are helping people in this way. It may be that you like the idea of contributing to wider societal changes that help people in the long-run.

Whatever the case, many people find that personal rewards and job satisfaction from one of these types of career outweigh the financial incentives of other paths.

Though if you work your way up, you still have an excellent opportunity to strike the perfect balance of finding a job that is rewarding in both senses of the word.

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High Risk Career Choices That Could Pay Off Big

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Are you the type of person who enjoys adrenaline and high-risk, high-reward opportunities? You’ll probably fit perfectly in one of these risky career fields below.

Career choices are never easy. Whether you’re a high schooler, a college kid, a young professional, or a middle aged adult, it’s difficult but crucial you find the right job.

A large portion of your happiness and future depend on it.

While there’s advice all over about how to find the right career based on your personality, sometimes this can lead to overthinking and feeling paralyzed on what to do next.

It’s best to know yourself and trust your gut when it comes to making the right career choice.

Since every choice you make in life will come with its own risk that it may not pay off, sometimes the ones with the most risk are the ones worth risking everything for to be happy.

For the risk-takers out there who need to have a sense of fulfillment in their work, the following high risk jobs could be right up your alley.

Starting Your Own Business

If there’s one career move that a lot of us will want to make, but can often be afraid of, it’s starting a business from scratch.

Starting your own business will always be a risk. Even when you have the capital, a solid business plan, and a lot of experience in your field; you can never guarantee that it’s going to work out.

But if you’re willing to work hard and work at it, it’s a risk that can often pay off.

Becoming A Freelancer

Similarly, choosing to leave job security and go freelance can also be risky business (albeit less than starting your own business), but it’s often worth it.

The risk of going freelance is real and it will also depend on how well you are at adjusting to freelance life. Work won’t always be handed to you; you have to chase it. The investment you need to give here is both your heart and time.

By putting everything you’ve got into going freelance, you should see success.

Working In Another Country

When you do own your own business, or if you have a side project that you’re working on, there may be a time that you decide to go international. And there are always risks associated with this move.

When you’re moving into a market that you don’t know and that you have no experience in, there is a greater chance that you fail.

If you can do your research and plan your entry carefully, the potential successes will always be worth the risk.

Real Estate Investing

There’s always the option to turn to real estate investing.

If you’ve wanted to start a career for yourself that you can operate alongside your work, for the time being, property investment is a strong option.

Whether you look into buy to let options, BTO, or decide to start flipping properties, you have the potential to earn more money than you know what to do with on your own.

Many beginner investors need to first just build up capital, and then be willing to patiently wait until the property and price is right.

Becoming A Professor

When you’re starting out on your career path and still in college, or considering going back to study for your graduate degree, you may consider becoming a professor.

This is a risk for two reasons.

Firstly, the cost of getting your doctorate can’t be ignored. Debt and risk go hand in hand together.

And secondly, the idea that you’re missing out on being in the working world and getting paid a high salary for your skills.

Now if you make it through academia to become a professor and earn tenure, then your job security will be at an all-time high and career risk at an all-time low.

Becoming A Doctor

For those considering becoming a doctor, you may wonder if it is entirely worth it.

Medical education is long, challenging, and expensive.

So you have to be able to analyze the cost vs. the reward relationship when it comes to training to become a doctor.

If you’re skilled, passionate, and willing to work hard, you should be able to both out-work and out-earn your student debt before you know it.

Training As A Pilot

As far as adventurous careers go, if you want to enjoy job security and a good salary at the same time, you’re often limited with choice.

However, a strong option would be to train as a pilot.

Of course there are risks with any kind of job like this, but you should find that although the training is costly, the salary you receive in return will repay your investment, and your security will shatter any risk.

You’ll also gain the flexibility to fly commercial or private, which can’t be said in many careers.

Joining The Army

An army job does not need as much of an investment upfront in terms of experience or money, but it does require a few years of your life.

Although some positions will require a college education like an army officer, it’s not required across entry-level positions. Out of all the options on this list, this one may be the easiest to begin.

Keep in mind a career within the army may prove a risk to your life at times, but the security, skills training and experience may make it the best investment you could make.

Working For The Government

You may also want to consider joining the government.

Working for the federal government, although not a risk in itself (depending on your role) can be worth the investment in your education that you may need to make.

You will often benefit from great working rewards and enjoy a varied working day, especially if you decide to go into an intelligence field.

Mentoring Others

At some point in your career, you may also want to think about going into mentorship.

Mentoring is often a great way to give back to the industry and encourage bright talent for the future, although it can mean you have to give up your time with very little financial gain in return.

Often times mentors find that the personal rewards make any risk you take entirely worth it.

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5 Best Future Careers, And 5 That Will Disappear

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If you’re going to look for a new career, why not consider the best future careers to make sure that job is going to be as profitable in 20 years as it is now?

There’s a whole bunch of careers that are set to disappear as organizations become more dependent on computers and automation to do the heavy legwork for them.

Some experts think that somewhere in the region of 47% of jobs might be lost over the coming decades. That’s absurd if you think about this for a minute!

If you’re looking for a career that will stay relevant, you’d have your head on straight if you considered picking a field from the five we’ve listed below—and avoiding the five industries listed below them.

Good Future Careers

1. Cyber Security

The world’s going to be even more reliant on internet systems than it is now. With the arrival of the “internet of things”, it’s going to be all around us, a part of everything we do.

This, naturally, will make the criminals of the world pay attention – and as such, as our reliance on these systems grows, so will the importance of staying one step ahead of the people looking to hack and causing mischief.

If you know how to keep these attacks at bay, you’ll be high in demand in the corporate or government sector.

2. Tech Development

Well now, the whole world isn’t going to become dependent on technology just by chance: there’s going to be people behind those systems, working hard to find the next great breakthrough and push the world forward.

It’s important to note that not all IT based jobs will be safe; the market for app development jobs, for example, is likely to wind down.

However, if you can train yourself in advanced technology systems and make sure you’re always at the cutting edge of what’s happening, you’ll find plenty of work.

3. Data Analyst

Data is already used to influence companies much more than you probably realize, but it’s set to become even bigger in the next decade and beyond.

There’s already more data than any company could need, but there’s a problem: there aren’t enough people who know how to interpret the data.

If you’ve got an eye for spotting trends and can make sense of large quantities of information, then look at becoming a data analyst. Computers won’t be able to make sense of it on their own (in the beginning at least): it’ll need the human touch.

4. Healthcare

And talking of a human touch; healthcare is another industry that will be kept safe from computers.

Of course, automation and AI will form a significant part of healthcare, but it’ll work in conjunction with health professionals, not replace them.

Don’t worry if you don’t like the thought of dealing with blood and other healthcare hazards; there are plenty of specialized jobs available that are just as safe.

If we take a look at the job prospects for a radiologist via wikiprofessional.org, we can see that it’s a future proof career option; demand for this job, along with other physicians, is due to grow by 24% over the next few years.

Some jobs just can’t be performed by a machine, and healthcare is right at the top of the list.

5. Social Care

There’ll also be plenty of jobs in an industry that can be considered the cousin of healthcare, social care.

Again, there will be elements of technology incorporated into the industry, but it’ll be working alongside the core workers, rather than replacing them, as the very essence of this type of work depends on human interaction.

And this market won’t just be safe because computers can’t take over: it’s a growing industry in its own right.

In the not too distant future, people aged 70 and over are going to form the biggest age group in the country, and there’ll need more people than there currently are to take care of them.

Bad Future Careers

1. Number Crunching

If you’ve got a knack for mathematics and producing reports and paperwork, then look away now, because this is one surprising career that is likely to shrink in importance in the forthcoming years.

While it currently requires a high degree of expertise, a slew of applications that will more or less automate the entire process are already here, and there will be more on the way, too.

Though traditional companies still rely on human hands to take care of these jobs, modern companies are using machines to take care of their account, bookkeeping, tax returns, and so on, and it’ll be these companies who dominate the future.

2. Global Knowledge

The rapid globalization of the economy has meant it’s been a golden age for workers who were able to navigate different cultures and languages.

While we’re still a ways off from not needing tour guides with specialized, in-depth knowledge, the abundance of apps and other smartphone related tools will shrink this industry over time.

At a more immediate risk are translators, who will have to compete with software that automatically translates languages. The tech isn’t quite there yet, but it is coming, and from then it’ll only be the highly sensitive translations that are done by humans.

3. Non-Artistic Writing

Now, there’s little chance a computer will take the place of a novelist anytime soon. That’s just not going to happen because art is inherently human.

However, writing that isn’t obviously artistic, such as web content, technical reports, and (gasp) newspaper articles will increasingly be written by machines.

Some news outlets already use bots to write their weather reports, and it has been reported (by humans) that robots are more and more responsible for what we’re reading online and in our newspapers.

4. Logistics

The entire logistics industry is about to be turned upside down, as nearly all components can be performed by a robot. Machines will be responsible for the running of warehouses, packaging, and delivery, with little to no human hands helping them along the way.

For a glimpse into the future, look no further than Amazon’s delivery plans. Welcome to the future!

5. Broadcaster

According to studies, broadcasters score some of the lowest when it comes to job growth, stress, and work environment.

This makes sense since competition has to be high for these limited roles and job security is not going to be strong when a media company can quickly fill a broadcasting role with another talking head.

It’s also difficult to find that first broadcasting job as radio stations become syndicated and the Internet gobbles up more music and sports positions.

These are just a few of industries where humans will have more or less importance in the future. So if you’re looking for a change of career, make sure it’s one for the future!

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