Connect with us

Career

Look Good, Feel Good, Perform Spectacular

Published

on

Do you know that when you look good, you feel good, and your performance skyrockets? I’m going to prove and explain that today.

But before we get to that, let’s take you all the way back to the days leading up to my third grade 3-on-3 basketball tournament.

Since it was a local tournament put on by a church, there were no official uniforms. The only requirement stated that you needed to wear the same color as your team (for obvious reasons).

That meant that our uniforms were up to us (and our parents, sigh.) We decided on black. And one of my friends or their parents suggested that we just get a bland, black t-shirt from Old Navy.

Easy and convenient clothing choice for everyone? Yes. Effective and inspiring choice to increase performance? Not at all.

Because I knew that if I wore that plain black t-shirt, then I wouldn’t look as good, which meant I wouldn’t feel as good, and most likely I wouldn’t play as good when the tournament came around.

My team needed me to play like the best player on the court that I was if we were going to take home the competitive title, so I couldn’t afford to not play well.

I decided that my teammates can get the black shirts, but I wanted to look good so I wore a long sleeve tight Under Armour shirt with matching Jordan black shoes—and I knew I looked fly.

Long story short, we won the tournament and I played at a MVP caliber. Mostly because I already had the skills, but also because I got the most out of my talent since I looked good and felt good the entire tournament.

Since then (and even then I needed to have the coolest Jordan shoes with black socks to differentiate from everyone else wearing Nike shoes and white socks) I noticed that when I looked good, I played my best.

I didn’t know how to put it into words back then, it was just a feeling. But now I’m a little more versed at writing and I describe the phenomenon as look good, feel good, play good.

This truth I recognized in third grade hasn’t gone away. I still believe in the power of dressing for success and how it can become a self-fulfilling prophecy.

Let’s dive deeper into the whole look good, feel good, and perform good concept. Because once you learn this, you’ll become more successful as soon as you implement this in your life.

Looking Good Leads To Success

look-good-feel-good

Whether you recognize it consciously or not, you will set yourself up for success when you start prioritizing your appearance.

Look Good

Looking good doesn’t mean you need to blow $10,000 on designer clothes from head to toe. You don’t need Prada and Gucci gear, or a Patek watch (retail $4 million plus).

It could be as simple as waking up early to shower, doing your hair, brushing your teeth, and wearing your favorite shirt or jeans—compared to going out in public with the clothes you slept in.

That will make all the difference in how you present yourself.

If you don’t have any clothes you like, spend some money on a few nice t-shirts, button downs, cardigans, and pants that you’ll wear for the next one to three years. In a way, you can look at how you present yourself as a business expense (just don’t file that on your taxes unless it’s legitimate).

Looking good is especially important in your job interviews. You don’t want to look like you borrowed your grandpa’s oversized suit or your mom’s blazer.

Invest $100 to $200 in a black or blue fitted suit so you look your best and give off the best positive impression to the interviewer across the table.

Studies show that the almighty and impossibly difficult to change first impression happens in a 7 second window. And snap judgements of your face are made within a tenth of a second according to a Princeton study.

It’s safe to say that if you look like crap that first impression and future interactions won’t turn out well for you.

You can’t escape the fact that society judges people by how they look. If you’re a multi-millionaire who presents himself in a ripped shirt and has mud on his pants, (though ideally we should love all people the same) people are going to treat you like dirt.

Dressing nice, and what that means, is different for every unique individual. But everyone can benefit from looking their best and adding some style to their wardrobe.

What’s the most convincing argument to make it a priority to look good? You’ll feel 100% better about yourself.

Feel Good

First of all, what you wear directly influences your confidence. Meaning your overall mood gets a complete upgrade as you walk out the door looking your best.

Confidence is a powerful tool that people pay thousands of dollars to attain through life coaches, seminars, and retreats.

Here you are spending a fraction of the cost on presentable clothes and getting a massive confidence boost. Unbelievable, I know.

Specifically, you’ll have more self-esteem to make that client call, ask the cute bystander at the coffee shop for their number, or negotiate your salary to an extra $1,000 to $10,000 raise.

Dressing for success is a solid life hack to get yourself rocking in the feel good department. But it’s not just that.

What happens when you feel confident? You suddenly gain more energy.

One way you use this extra energy is to perform better, which we’ll get to in the next section.

Another way is since you’re feeling good, you naturally send positive vibes to other people who feed off of your energy. They’re now feeling good and passing this along to the people they meet, all because of their conversation with you.

These people won’t forget their happy interaction with you. Now it’s not a stretch of the imagination to see how this leads to more invitations to things like lunch and weekend events. So what you wear also deserves credit for making you friends.

And besides all the external bonuses, on the inside you feel good about yourself. You can’t beat being happy and smiling!

However, compare that confidence and energy to the opposite: when you start your day with a shower, messy hair, and wearing a dirty shirt with unintentionally ripped jeans. You’re in a happier place when you dress well than when you’re self-conscious about what you’re wearing.

This 180 degree difference in how you look worsens how you feel, your confidence, and your energy. Looking and feeling lethargic all but guarantees you don’t perform your best.

I hope you see that a ton of benefits come from when you look good and feel good as a result.

Let’s now dive into how dressing for success leads to success.

Perform Good

Besides dressing for success to improve your mood, here’s what else happens when you look good and feel good: You perform better.

You got that? That’s a huge discovery!

Think about it. One simple change in the morning from some mediocre shirt to a stylish one that radiates confidence can physically increase your performance.

Since you look good and feel good, you’re inspired to put your best foot forward and perform.

Maybe you ask a senior coworker to lunch—which later turns out that this guy suggests you get promoted.

Maybe you stay an hour after work to really nail the proposal—and you land the whale of a client next week.

Or maybe you decide to work out after when you otherwise would have went home and watched Netflix—which causes you to get in the habit of exercising (and getting ripped) before your vacation.

Those are all three very real scenarios that have roughly happened in my life. That’s why I know this works.

(It also explains one reason why I performed well for my live TV interview—I wore my favorite leather jacket and Batman socks.)

We covered that since your perspective of the day is positive, you get a ton of work done.

You will be more productive and procrastinate less all because you intentional picked out your outfit the night before. I’m not making this stuff up. It’s real and it works.

But one last advantage is you become unusually relaxed when a roadblock gets in your way. Instead of feeling like this is another thing going wrong, your previous mood allows you to feel optimistic about the problem. That’s extremely valuable in any job. Because optimism leads to a solution.

Now will a nice outfit make you into a top performer on its own? No, that comes down to hard work. But it can give you the confidence, energy, and initial success to build up to one of the best in your field.

There’s a lot more to looking good than meets the eye.

You know why to dress your best, here are a few ideas how.

How Do You Look Good?

dress-for-success

After consulting the elite fashion blogger A Style Breeze—also known as my sister—we came up with a few ideas to spice up your wardrobe and look your best.

The categories are broken down into a male and female apparel suggestion for the categories: professional, casual, and trendy.

Professional Attire

Men: Lende Double Breasted Trench Coat

Women: HaoDuoYi Open Front Cape Trench Duster Coat Longline Blazer

Casual Attire

Men: Arrow Men’s Long Sleeve 1/4 Zip Sueded Fleece

Women: SEBOWEL Floral Print Lace Crochet Cold Shoulder Bell Sleeve Crop Top

Trendy Attire

Men: G-Style USA Ripped Oreo Long Length Curved Hem T-Shirt

Women: Futurino Off-The-Shoulder Long Bell Sleeves Crop Top

This whole look good idea is definitely something I want to work on throughout this year. I’m tired of dressing lazy and worrying that a business partner or potential future client will get the wrong impression of me.

And I fully appreciate the confidence and energy boost that comes from wearing stylish clothes. I can never get enough of those positive vibes in my professional and personal life.

So it’s a good thing my sister Alli is a fashionista, because I’ll be going to her for more clothing advice now and later on.

If you also want to commit to dressing better and staying trendy, visit Alli’s YouTube channel A Style Breeze to discover more stylish fashion tips.

And thanks for the help, sis!

Advertisement

Career

5 Things Successful Freelancers Do At Networking Events

Published

on

freelancers-networking

As an independent contractor or self-employed freelancer, your level of success depends on your ability to create and sustain relationships. The number of clients you have, the stream of work you produce and the revenue you earn are all contingent on the scope of your business network.

The more dedicated and intentional you are about forming quality connections, the more professional growth, impact and advancement you’ll experience. “By growing your network, opportunities arise, business partners appear, connections are made and trust is garnered in the local community,” says Sharon Schweitzer, best-selling author and consultant.

And in the freelance and entrepreneur world, the service you’re promoting is ultimately yourself—which makes it even harder. If you’ve ever tried to write a personal bio, you know what I mean. Promoting yourself can be challenging, but successful business owners and freelancers know it’s necessary.

As you attend various networking events to grow your network of potential client and those who can support your efforts, keep these tips in mind.

Come Equipped with Business Cards

Every networking event is a chance to gain new clients. As such, you need to present the most professional version of yourself. That version doesn’t just dress well and act polite—that version of yourself always has business cards too. This gives everyone you meet something to remember you by, while showing that you take your work seriously.

Remember that the design of your cards should not only be polished, with readable text and all the right information. It should reflect your brand and personality as well. Check out these interesting business card ideas to find inspiration and a unique style that matches who you are and the work you do.

Pro tip: Find a way to make your business card actionable or helpful. For example, if you’re a personal trainer, you could include a workout on the back of your business card. Not only is this more memorable, but you’re already helping the person who you just met—and you haven’t even done anything yet.

Release Fear

For some people, attending a networking event is stressful. Not only do you have to talk to people you don’t know—but you have to show them that you’re successful and worth connecting with. This is where the fear of personal failure, which was the number one fear among 1,000 Americans polled, can slow you down.

Successful freelancers push this fear aside to present a confident, successful person. To release any personal fears holding you back, use these tips from The Muse:

  •   Choose “non-lame” events and stick with events you’re excited to attend
  •   Stop saying “networking,” which makes it feel intimidating
  •   Volunteer at the event instead of going as an attendee
  •   Research the roster ahead of time so you know who will be there
  •   Reward yourself afterward, I.E. “If I give away all my business cards, I’ll…”
  •   Have conversation starters prepared
  •   Approach people in pairs, which may feel less intimidating

Pro tip: Practice your power poses before going to a networking event to boost your confidence. Amy Cuddy, a social psychologist, suggests that standing in these power postures, and using similar body language, boosts your confidence, even when you don’t feel confident. Learn the different power poses in her Ted Talk.

Seek Contacts to Fulfill Specific Needs

One of the many advantages going to a networking event is that it attracts different people with varying degrees of experience, interest and expertise to one place. As a freelancer, this means there are chances to meet a wide variety of people who could help you, from developers for your website to potential business clients.

Successful freelancers define what they’re looking for before they step foot through the door. I.E. a mentor, client, partner, or even just a fellow creative to bounce ideas off. Keep these goals in mind as you build connections at the event and afterward. Global entrepreneur Ted Rollins suggests:

“As these relationships grow, consider how they fit into that burgeoning ‘why.’ Someone could be more valuable in expanding your business, while another person might serve you best in a mentorship role.”

Pro tip: Stay in touch with everyone, even if you don’t need their help right now. This is one of the best times to be in touch with someone because it gives you a chance to help them instead. When the time comes to reach out for a request, you’ve done the work to maintain that relationship over time.

Use the Skill of Active Listening

This interpersonal skill is highly regarded in professional settings because it shows other people that you want to form a reciprocal relationship instead of just a self-serving one. Mind Tools describes an active listener as someone who makes a “conscious effort to hear not only the words another person is saying but, more importantly, to understand the complete message being sent.”

To practice this at a networking event, approach people with an open stance, hold eye contact, remember to smile and use receptive body language—freshen up on receptive body language with this guide from Skills You Need.

Don’t forget to ask questions that start with “Who?” “What?” “How?” and “Why?” The more attentive you are toward someone, the more they’ll trust your motives.

Pro tip: Practice active listening in every area of your life—with your friends, your family and your spouse. Work toward being an active listener, even in the simplest of conversations, so it comes easier to you when it matters most, like when you’re meeting a potential investor or business partner.

Send a Follow-Up Message Promptly

Communication is critical to solidifying your new potential relationships and successful freelancers follow-up within 24 hours. When you do, express your gratitude for their assistance, offer any other relevant information that wasn’t shared in person, and reiterate what a pleasure it was to meet them.

Not only does prompt correspondence keep your name fresh in people’s minds, it establishes you as a genuine individual whom others feel secure doing business with. If the context is appropriate, you can even add personal touches like inquiring about a recent vacation they took or mentioning a common interest you share to express that you’re invested in them relationally.   

Feeling uninspired? Check out these follow-up email templates.

Pro tip: After following up via email, connect with anyone that stood out to you on LinkedIn. This is a second chance to remind them of who you are, and once connected, you can casually interact via “liking” posts and commenting. This ensures you stay top of mind and makes it even easier for them to reconnect with you at any point.

Step Into the Networking Arena

Learning how to network effectively is an asset you can take straight to the bank. Move outside your comfort zone, engage with other professionals, and use these pointers to maximize your efforts and form connections that will provide value for many years to come.

BIO: Jessica Thiefels has been writing for more than 10 years and is currently a full-time freelance writer and self-employed content marketing consultant. She’s been featured in Forbes and Business Insider and has written for Virgin, Glassdoor, Lifehack and more. Follow her on Twitter @Jlsander07 and connect LinkedIn.

Continue Reading

Career

Why Your Salary Is Costing You Millions In Earned Income

Published

on

salary-makes-you-lazy

The average person craves a salaried job the for comfort, security, and the guarantee they can pay their bills.

But a salary will cost countless people millions of dollars in earned income throughout their career.

It’s ironic that we want a guaranteed income so we can live comfortably leading up to and through retirement.

That’s what society promises, at least, until things become uncomfortable.

Once something bad happens—you get fired, laid off, don’t save enough, salary increase doesn’t keep pace with inflation, make bad financial choices, have expensive kids, get divorced—and now you’re far away from a comfortable retirement nest egg plus have less skills and determination to go make your own money.

The salaried gig looks great on the outside, until you dive deeper to see that it’s often the single biggest demotivator and limiting factor to earning more money.

Your Salary Kills Urgency And Entices Laziness

Though not entirely similar, a salary shares some common characteristics of communism.

You get the same paycheck every month regardless of your performance—pretty close to communism.

At many jobs, a guy like Bill will voluntarily show up at 6 AM every work morning and leave at 8 PM, while slacker Johnny over there shows up at 8 AM and leaves at 6 PM and is paid the exact same wage as Bill.

The paycheck doesn’t reflect the reality that Bill worked 20 plus more hours than Johnny and got a heck of a lot more done than Johnny.

Talk about unfair? The salary gig is cruel, I’m telling you.

And since that situation isn’t fair, human nature will get Bill to think, “Stop working so hard. Why bother to put in the extra hours if I’m not rewarded? I’m going to start acting like Johnny because he’s doing just what’s asked of him and the boss doesn’t notice my performance.”

Now I’m not naive to think that bonuses, raises, and promotions aren’t a thing in the workforce—a differentiator from communism.

However, those are just too much out of your control to count on and you’re not rewarded until months or years later. And they often require smart salary negotiation, which is difficult if you’re not practiced, on top of luck.

Plus, in the example above, if Bill decides to work less and deliver less value then he won’t get the bonus or raise even if there’s one available.

The idea is that a salary often persuades workers to do the bare minimum to keep their job and keep getting paid.

It doesn’t entice individuals to give their all each and every day to not only make themselves double the income, but the company double the return on investment in them as well.

Knowing a paycheck is coming has a cocaine effect where you’re addicted to that monthly guaranteed income even though it’s not in your best interest to rely on it.

What’s worse is the damage it does to your overall net worth.

Guaranteed Income Costs You Millions Of Dollars

The addiction of needing a salary will costs millions of people, millions of dollars in lost income.

Let’s take a look at the multiple reasons why a salary sets you up to fail in the chase towards wealth.

For one, the average salary increase in the US doesn’t match the potential of a hustler who gets to decide their own income based on their work ethic.

A May 2017 forecast from WorldatWork predicts that salary increase budgets for U.S. employers will grow 3 percent on average in 2018 across most employee categories.

Say you make $50,000 a year at your 9 to 5 job you despise. Are you going to bust your butt for 261 work days in the year for a 3% salary increase? I’m not. We’re only talking about $1,500 at that rate.

The work compared to the payoff doesn’t add up to a good deal. It’s not motivating to me. It shouldn’t motivate you.

I could work at McDonald’s and come out with more dollars per hour than that thievery.

You’ll drag your feet for a 3% salary increase (+$1,500), but perform like a workhorse if you have a definite opportunity to double your current income (+$50,000).

That’s a difference in $48,600 between the two of them for the year and this is just the beginning. The difference is exponential over the lifetime of a career.

Second, when your income is entirely in your hands—be it as a beginner entrepreneur, commission sales rep, recruiter, or other job—your butt is on the hot seat from the get go to perform.

There’s no room to take it easy if you want to eat that week and keep your business alive.

Plus, you’ll be motivated to save extra money since this can turn into the business’ emergency fund or a payroll account to hire some contractors or full-time employees.

Meaning each dollar you earn has a higher purpose than eating expensive meals and treating yourself to materialistic clothing purchases.

And by investing in your business, your company and you personally will take home more profits than if your income was tied down by a normal 9 to 5 job.

I’m not surprised when I look at the richest people in each state only to find that none of them are salaried works but entrepreneurs and business owners.

Now you don’t have to be an entrepreneur, but you do need a job with no ceiling on your income if you want to get maximum performance out of yourself and the rewards that come with it.

Third, the rate of your learning is immensely sped up when you have to rely on your own work ethic to make money and pay the bills. You can’t afford to be out of the know in your industry if you want to compete with your competitors.

This is the pressure that forces you to gain knowledge and then use that experience to win more deals for yourself.

Plus, you can compound your knowledge to make more money in the future or consult others on the keys to success based on your experience. These opportunities aren’t there in the corporate world.

By getting off the addicting salary drug and choosing your own medicine, you force yourself to provide value to others so you can ultimately get paid what you’re worth.

And the more patient and skilled you become, the greater this income increases over years then decades.

That’s how your income grows by hundreds of thousands of dollars every year, which adds up to millions, instead of 3% and $1,500 (if that) every year.

Work Like You’re Not On Salary

You only get to do this thing called life once.

Why take the safe and boring road with a salaried job that is like driving a minivan straight on a flat road until retirement, when you can take the thrilling road in a sports car up a mountain with jagged cliffs and unbelievable views?

Bet on yourself. Work your face off. And work like you’re not on salary.

By mixing things up, you’ll discover if your company rewards you for going above and beyond what’s asked of you.

And if they do incentivize your efforts then you don’t need to find a different job. Maybe it doesn’t though and you see the writing on the wall: you’re worth millions more than you will ever earn here so you find a better job you love.

It’s like any pursuit in life, you need to get out of your comfort zone to truly push yourself, grow, and become the best version of yourself.

Happiness comes from personal growth. So take the jump and make the most of it.

Millions of dollars are nice, but the feeling of personal satisfaction from working incredibly hard and getting rewarded for it will far trump the money—every time.

Related: Would You Live Off A Dollar A Day To Achieve Your Dreams?

Continue Reading

Career

What You Should Know If You Start A Career In Marketing

Published

on

what-to-know-if-you-want-to-work-in-marketing

Silvia Li, young hustler and marketer extraordinaire, contributed this one of a kind article.

When college students majoring in marketing graduate, they expect to land a job in which they can apply all the skills they learned during their four years in school.

When I was a freshman, that’s what I thought. Looking back, I was naive to think that way.

Marketing strategies are changing every day. Consumers are behaving differently every day. Generations are shifting. And textbooks, unfortunately, haven’t changed in years.

Simultaneously, competition for marketing jobs is insane.

You have to stand out among many other graduates to land a job where you can make enough to pay your bills and loans, while having enough to travel and enjoy personal life post-graduation.

So what should you know before diving into a career in marketing?

What does it take to get a job in marketing?

What do you actually need to know to enter the real world of marketing?

Without real marketing experience or projects, there’s a lot you can learn ahead of time to maximize your chance of landing a marketing job.

In my career working with the world’s top entrepreneurs on marketing, I have learned a number of lessons that I wished I knew on my first day as a marketer.

To all of you starting a career in marketing, here’s a list of lessons and things you can do to prepare before starting your first job.

The list is a collection of advice from all the lessons I’ve learned – including my experience launching the largest startup publication on Medium to trending globally on top storytelling sites to working on digital campaigns that have trended internationally and creating global movements.

It takes more than a resume to work with the best talent in marketing

When I set my sights on becoming the best marketer in the world, I knew I had to surround myself with the best.

I started by providing value.

I reached out to one of the best entrepreneurs in Los Angeles who ran an education technology nonprofit called Yang Camp. And I sent her a list of ideas that I thought would help her grow her organization.

I didn’t know if the ideas were any good, but they certainly got her attention. I didn’t need a resume to get the job.

Don’t get me wrong. My resume was helpful but at the time, but other people might have looked more qualified in paper.

I had told myself and told others that I would find the best ways to provide value and that my resume didn’t completely reflect who I was.

I worked extra hard.

I created partnerships all across Los Angeles with schools and nonprofits to ensure our curriculum was being taught in different schools and afterschool programs across the city.

We worked with Microsoft and Girls in Tech Inc. to bring together over 100 young students to learn about STEAM.

I created campaigns that everyone in the Los Angeles area saw.

Little did I know at the time that in order to work with the best, it wasn’t about my resume. It was about being resourceful, strategic, and resilient.

Since then, I’ve signed up for a lifetime of tackling complex problems and working with the best talent in the United States.

Most of you have had a summer internship somewhere, perhaps a startup or famous marketing agency or well-known organization or nonprofit.

Guess what? So do hundreds of people in your school. The fact that you had an internship helps, but it doesn’t necessarily help you stand out and show that you’re the best candidate.

It might get you an interview but it’s still not enough to show who you really are and what you can accomplish.

Companies are seeking folks who can come up with new things so extracurriculars or projects that show you were a key asset are always a plus.

To show real impact in marketing, you need to show that you’re up-to-date with the latest trends.

As mentioned earlier, marketing is changing every day. Own your resume – show your uniqueness, your value, and your impact.

Find a team that will empower you to learn – Teamwork makes the dream work

To maximize your satisfaction at work, find a marketing gig where collaboration is part of the culture.

Trust me, this will reduce misunderstanding. It’ll establish a well-connected community with ample opportunities for you to grow and learn from executives and other managers.

While companies that let you do your own thing will be fun and allow you to tackle new challenges, working directly with a team will provide you a lot more mentorship and guide you in the early phases of your marketing career.

During the interview process, make sure that they have open communication channels and continuously boost employee engagement.

During your interview, ask your interviewer if the organization encourages everyone to regularly report their likes and dislikes.

Do they help employees feel like an integral part of the company’s grand vision? If their answer doesn’t make you happy, make sure to ask more questions to understand where they are coming from. If you completely disagree, maybe it’s not worth working for that organization.

Corporations with pre-set hierarchies make it tough for employees to give feedback or learn new skills. That’s why you need to find the best fit and balance. Read the job descriptions well and find a place where you feel comfortable.

When I worked at Startup Grind powered by Google for Entrepreneurs, the largest independent startup publication in the world inspiring and connecting 1,000,000 entrepreneurs, I immediately knew that my boss was a leader.

Since day one, he encouraged me to own projects and try new things. I could sense it during the first interview call that he was someone to trust and who would empower me to dream more.

Throughout my time at Startup Grind, I learned all things about marketing including public relations, content marketing, SEO, social media, and influencer marketing.

Crazy thing is that I learned by example and by doing my own research.

Because my team trusted me and worked with me, I was able to grow and launch the largest startup publication on Medium.

Early in anyone’s career, you’ll have multiple ideas to make your organization grow. Write them out on a list and share them with your supervisor. She’ll have feedback.

If my boss, hadn’t given me an opportunity to try this new project, I wouldn’t have grown this publication, which at this point, has been read by millions of people.

The content of the publication has now been syndicated to large media outlets including BBC, The New York Times, and more. It has even surpassed the White House’s Medium publication, which is pretty incredible.

As a marketer, I’ve been lucky to work with the smartest people on Earth. I’ve been able to work with serial entrepreneurs and New York Times Best Sellers.

But none of these collaborations would have happened if I didn’t work with a team that trust me and empower me to grow.

Make sure you find that early in your career.

Marketing isn’t all about brand awareness and viral campaigns. It’s about business impact.

Marketing innovation has made huge leaps and shifts in the last few decades but there’s something that hasn’t changed.

Marketing strategies need to be tied to creating revenue or reaching a goal in the short-term and long-term.

When you launch a new strategy, you need to ensure that you have an overall vision on how each thing you create leads to a greater impact in the organization. Your video went viral! Great!

But did the right audience see it? Did they share it with other people that are interested in buying your product? Make sure it does!

During my time as Head of Marketing at Hostfully, a venture-backed startup focused on the vacation rental space based in San Francisco, I built a marketing infrastructure that ensured that every single marketing stream would lead to possible sales.

To do so, we needed to figure out where our users were and where they spent the most time.

I spent days researching and building the different personas of vacation rentals. I created a content strategy that would promote our brand without mentioning our name.

Instead, our main goal was to provide value to customers, which would ultimately lead to more people referring others to our blog. Our blog became a large percentage of our traffic and led to more active and paid users. In a few months, we brought tens of thousands of users.

Business impact needs both quantitative data and qualitative data. They will both show you what’s effective, what’s not effective, and whether your hypotheses made sense.

Effective marketing campaigns focus on creating content that users get value from and eventually will convert to paid users.

You need to be ready to think critically and understand who your users truly are. How can your company serve them to be better?

Make sure you know this in every organization you work at.

Mentorship and freelancing – Learning outside of work

Early in my career, I learned the importance of mentors. From day one, I found people who I looked up to and wanted to learn things from them.

I found Twitter to be one of the best tools to network. Twitter, in fact, changed the face of my career as a marketer. I met the best talent in Silicon Valley through this social platform.

I followed their conversations and engaged with them on a daily basis. Little did I know that I would get to know them in person. Because of these initial Twitter conversations, I had the privilege of working with them to launch the first Startup Weekend focused in the Latinx community.

This event held in Oakland brought together entrepreneurs in the Bay Area who were eager to build products.

Do you know what else has helped me to become a marketer? Freelancing. As you see, I’ve worked with all sorts of organizations throughout my career.

How did I find these? By building a brand online.

I’ve been a viral blogger on Medium, Commaful, and on my own blog, WRITE LAB.

People have read my blog for years and have seen my thought process and experience. This has led to getting cold emails from founders and venture capitalists reaching out to work with them.

Last year, I worked as a content marketer with devAcademy, a tech company in Peru where I developed the company’s first content marketing strategy that led to ten thousands of unique views in just a few weeks.

I also revamped their website content to improve their user experience and conversion rates.

This job was very fulfilling because I got to work with an entrepreneur who is a hustler. Not only did I learn about the tech ecosystem in Peru, but I also learned more technical skills and what it takes to become an entrepreneur.

If you’re a marketer, you need to learn multiple skills. Go learn outside of work – network, read a book, freelance, and volunteer on projects that you’re passionate about.

These are all of the things I wished I had known before I started my marketing career. If I could go back in time, I’d try to accomplish all these things earlier in life.

I hope you found this list beneficial in planning a successful marketing career.

Make us proud!

Continue Reading

Buy Now At Amazon

Categories

Advertisement