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A Gap In Marketing: Using Old Methods To Make Your Business Stand Apart

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Marketing has changed in a major way since internet use became widespread. We live in a world where fast access and home delivery are keywords to any business’s success.

Methods entrepreneurs used as little as five or six years ago now seem like ideas from the dark ages.

It may seem like madness, but it’s amazing when you think about it. Making business digital ensures startups stand a better chance of success, and existing businesses can aim for worldwide acclaim.

And, from a consumer point of view, everything is so much easier now. Finding your favorite brands doesn’t mean walking through endless shops anymore. All you have to do is click a few buttons to find that thing your heart so desires. Even better, the browsing capabilities of the internet ensure that we can all find the exact thing we’re looking for, every time we search.

online-shopping

But, is there a downside to this emphasis on digital marketing? We’re not here to tell you that an online presence isn’t necessary. It’s the most important method any business in the modern age has access to. The problem is that, with so much focus online, other aspects of businesses are neglected.

How often do you now walk into a shop and leave disappointed? How many times, in recent years, has a company’s branding stuck with you? When you think about it, this shift in marketing has done a lot of damage to the things we used to look out for.

On the one hand, businesses can’t be blamed. They’re trying their best to keep up, and something has to give. It’s a difficult challenge to develop social media campaigns and still focus on making their shop front look fantastic. Besides, all advice and evidence suggests that storefronts will be all but obsolete soon anyway. Some companies are even choosing to operate solely online, to save costs and get ahead of the game.

But the fact that others have taken their eyes off the old marketing ball gives your enterprise an in point. You do, of course, need to focus on developing a solid online marketing campaign. Though it might be worth entrusting this to your employees. That leaves you to tackle the marketing everyone forgot. When starting out, standing apart from the crowd is what you need, and this method could well do it.

How can you get your business back in touch with marketing methods no one uses now? This guide should give you some idea.

Understand How Old Marketing Worked

There are countless guides out there about digital marketing. Just about every business post you come across will mention it in some form.

But old marketing methods are harder to find out about. There’s barely any advice out there about creating a shop front with wow factor or developing an advertising campaign for billboards and such. Is it any wonder, then, that few new business owners focus on these aspects? You can’t master what you don’t understand.

Which is why you owe it to your business to take the time to understand. There may not be easy guides out there, but there is help if you know where to look for it.

If you’re old enough to start a business, you’re old enough to remember how things were before. And, a blast from the past may be the best starting point.

Nothing beats looking to successful marketing campaigns of old. So, that’s where you should start.

Brands like Coca-Cola were creating marketing hype with their ads way before the web. And, they did it better than any of the new brands we see today.

Take some time to think about adverts you remember from your childhood. Write the memorable ones down, and search for them on YouTube. As you watch, take note of what worked. Simple methods, like taglines, are neglected far too often in the modern age. And, they are most often the thing that made old adverts stick in our minds.

Coca-Cola-transparent_logo

It’s also worth focusing on alternative advertising outlets, like newspapers and magazines. Once upon a time, a double page spread in a top tabloid was a sure way of catching attention and shouting about your brand. Only the most successful businesses could afford the privilege.

The good news for you is that online advertising means physical spaces like these have seen a major reduction in price. So, a full-page spread is much cheaper now than in the past. And, if you put effort into making it look good, it’ll still have that touch of luxury.

As you can see, the more creative you get, the better chance you have of re-engaging old methods. But, this is also a make or break situation. There’s a reason these methods have gone out of fashion, and if you don’t get them right, you could be out of pocket.

To ensure that doesn’t happen, it might be worth embarking on something like this masters of marketing. That way, you’ll develop a good idea of how effective marketing strategies work. As such, you’ll stand a better chance of making your alternative route a fruitful one.

Understand Your New Audience

When companies focus on digital marketing, they concentrate on a particular group of people. Young, technically savvy individuals are sure to head online above all. But, that’s still a relatively small amount of the population.

Your other forms of marketing could lead you to a whole new audience. It’s important to know what that audience wants, so you can ensure your efforts hit the mark. To work out who they are, consider the types of people who don’t rely on technology. These examples should give you some idea.

The older generation often shy away from online activity. Unlike youngsters, they haven’t grown up with extensive use of the internet. The old advertising methods you’ve been considering are sure to work well for this audience. As online shopping isn’t an option for many, they’re also much more liable to visit a physical space. Politeness will also take you far, with many older people valuing excellent service above all. So, a return to good old face to face customer service is sure to go down well.

massage-shop-advertising

The extrovert may spend less time online, and more time out and about. Online activity is introverted, after all, and it doesn’t suit everyone. Extroverted individuals love to chat and thrive in social situations. So, it’s worth thinking about customer service here, too. Encourage your staff to make conversation. A small conversation could be enough to see a client returning at a later date. If appropriate, you could also offer hot drinks. That way, extroverts will feel at home straight away.

Community spirited individuals may also stay offline when it comes to their shopping. These are people who opt, instead, to support local businesses. Despite the digital climate, there are more people like this than you’d expect. But, don’t assume you can automatically earn their custom by focusing on your shop space. Community spirit doesn’t support lifeless brands which fail to reflect the needs of the town. So, make sure to fit your image to the shop units around you. It may also be worth taking part in local fundraisers to show that you have a community spirit of your own.

These aren’t the only customers you stand to gain, but they give an accurate idea of the values your marketing should focus on. A look at even this short list highlights the importance of an appealing shop space and friendly brand. Neither of which you’ll get online!

Apply What You’ve Learned

Once you’ve got an idea of what it takes to get traditional with marketing, it’s time to install your methods. This is where you’re going to take everything you’ve learned and make it work for you. So, where do you start?

Get going by organizing the physical space you’ll be working in. Until you find a space, you’ll find it difficult to envision the image you want to develop. So, don’t hesitate to take care of this aspect.

Once you have a space, remember to consider the audience you’re catering for. You need to make this a fun and appealing place, which feels like a home away from home. Personality is essential in setting yourself apart from the online world. To ensure you cram plenty in there, talk to your staff about what home means to them. This needs to be a place that appeals to everyone, so the more opinions you get, the better.

market-a-local-store

Once your physical space is underway, you can focus on your advertising. Remember the original, memorable adverts you looked at during the start of your journey? Do your best to recreate them. Pretend you’re living in a time when that was the only chance you had to catch your customer’s eyes.

What would have the most impact? What tagline would best represent your brand? You never know; if you get this right, your brand may be as memorable as all the ones you remember from childhood!

This article was written by an outside contributor.

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Brian Robben’s Top 9 YouTube Moments Of 2017

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1. My First Live TV Appearance!

Starting off the year strong, FOX 19 interviewed me live in front of their Cincinnati audience about my book How To College! I had a blast and can’t wait to get back on TV soon. This also helped me sell some books.

2. Is Talent Or Hard Work More Important? (answer’s obvious)

I’ll go to my grave with this answer simply because it’s been proven first hand in countless examples, but more so because I’ve witnessed this to be true in my own life. Watch the video and you better agree with me.

3. 15 Alternatives To College You Haven’t Heard

College is not the end all be all for 18-year-old kids who want to be successful later in life. There are an endless amount of possibilities to pursue instead, but here are just 15 different options you could take.

4. I’m Living The Dream As An Entrepreneur (Not Why You Expect)

Living the dream doesn’t mean what’s going on with your external circumstances. It’s more so knowing you’re following your dream and making progress every day to inch closer to achieving what you set out to.

5. Is Tai Lopez A Scammer? (The Truth)

Because he’s so popular now, I had to address my opinion about Tai Lopez and if he’s a scammer or not. Take a look to see my opinion with my reasoning behind it.

6. High School Basketball Taught Me An Unforgettable Lesson

You could say my high school basketball career was a failure after falling from the starting lineup to the bench because of two suspensions. Though it’s only because of these mistakes that I learned a crucial lesson I’ll never forget.

7. How To Land Your First 10 Marketing Agency Clients (drink with me)

Sales can be hard, or it can be easy if you follow these steps. I don’t know a lot of things (like handyman stuff), but my digital marketing company passed 6 figures in 5 months largely because of my sales performance.

8. The Best Business Idea For Beginner Entrepreneurs To Make Money

Look, I don’t want you to waste your time or money. I want you to start a business and dominate from the beginning. The way you do that is by following the sound advice in this clip.

9. Why 1 Bitcoin Can Be Worth $100,000 In A Few Years

I’ve been big on Bitcoin for years. Don’t be surprised if Bitcoin reaches $100k or even $1 million for 1 coin—I won’t be and half expect this price increase.

Want to see more of my YouTube videos? Click here.

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The Top 10 Take Your Success Posts Of 2017

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Top 10 posts of Take Your Success in 2017.

Another year down, hundreds of blog posts published on this site, and one list of the top 10 Take Your Success articles of 2017. Wow, that was fast.

This recap post is an excellent segway into the new year because my loyal, long time readers can get a list of the best posts while any new readers can catch up on what they’ve missed.

If you go back through all of the content, you’ll see that the beginning of the year I focused mostly on career and personal development articles. And then I transitioned into where I feel most at home, publishing content on entrepreneurship and money. That’s my sweet spot.

It’s also been a little over a year since I launched the top book recommendations category, which has received a ton of love from you guys. I don’t know if that means you’re nerdy and buying these books after reading the summary or lazy and just reading the spark notes—but whatever it is I’m going to keep posting them when I get time to read a book.

Overall I’ve had a heck of a year with Take Your Success in 2017 and I’m always grateful for your support.

Alright, let’s get into it. Evaluated roughly on views and shares (and a mix of my personal opinion), I bring you the top 10 Take Your Success posts of 2017:

1. 15 Signs Your Job Is Ruining Your Life

signs-your-job-is-ruining-your-life

Around the start of 2017 I hammered home the motto that you need to do work you love if you want maximum job satisfaction. Prestige and money can never stack up to on the job happiness. And ironically you’ll become more known and well=paid in your field when you’re working on your passion.

2. What Is Success?

Steve Jobs defines success.

The word “success” is in the name of this website and everyone around you wants to be successful. But where many of you go wrong is you haven’t identified what success is for yourself. And how can you be successful if that’s the case?

3. 15 Alternatives To College That Make Complete Sense

alternative-to-college

The wiser I get, the less I believe college is the right answer for most 18-year-olds who just graduated high school. Unless you need a college degree for your field (like doctors) or your parents are paying for it, take a good hard look at your different options because only one is going to leave you with close to $100,000 of debt and potential unemployment.

4. How To Build A Personal Brand That Precedes You

how-to-build-a-personal-brand

Think personal brands are only helpful if you’re a celebrity or athlete? Think again. This article explores how every professional can benefit from establishing a reputation that precedes them. And I wouldn’t be a good marketer if I didn’t take this opportunity to plug my new personal brand website BrianRobben.com.

5. How To Land Your First Social Media Client

social-media-clients

Fired up and fresh off closing more than 10 clients for my digital marketing company Illumen Media, I wrote this post in the fall to help out someone trying to break into the social media consulting space. It also has one of my most “interesting” videos in it, too. Check out the fun.

6. 10 Careers For People Who Love Helping Others

medical-field-attractive-career

Are you one of those people with a heart of gold? You belong in one of these 10 careers named in that article. It’d be a shame for you and the people in your community if you didn’t put your natural talents to work.

7. What’s The Best Business Idea For Beginner Entrepreneurs?

best-business-idea-entrepreneur

If I can inspire some beginner entrepreneurs to start on the right path where they’re actually going to make money, then I’d feel good about myself. That’s the goal of this post, to share business advice that I fortunately learned myself. I easily could have picked the wrong path like many young entrepreneurs.

8. 9 Reasons Young Adults Are Insane Not To Invest In The Stock Market

reasons-to-own-stocks

Look, investing in the stock market can absolutely change your life if you do it right and are patient. I’m talking about a drastic change like moving from poor status to middle-class status, or from middle-class status to wealthy. When your money works for you, you got a good thing going.

9. Why 1 Bitcoin Can Be Worth $100,000 In A Few Years

bitcoin-100000-worth

2017 has to be the year of Bitcoin! It exploded across the globe and is now in headlines every day as the price goes up and down. While it’s a whole lot more expensive than prices just a few months ago, this article and video analyzes why the value of one Bitcoin may be worth far more in the future.

10. 18 Things I Wish Someone Would Have Told Me When I Was 18

18-year-old

Age brings wisdom and I’m no longer 18 years old. But I dug deep to write these life lessons that are tried and true no matter how old you are. If you’re 18 and truly internalize this information though, the world is at your fingertips.

Promise me that going into 2018, you’re going to take your success!

Did you like this list? Be sure to also check out last year’s Top 10 Take Your Success Posts Of 2016 or the year before’s Top 10 TYS Posts Of 2015.

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Is This The Laptop And Phone Security You’ve Been Waiting For?

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macbook-pro-safe-bitdefender

My MacBook is safely protected.

Do you care about securing the personal information on your laptop and devices? How about your email, bank account information, or social media usernames and passwords?

I know a former coworker of mine who wishes he paid more attention to his device security.

The story is, while his wife was shopping at an antique strip mall in a kind of rough part of town, he got bored and wanted to check his email. He got on his laptop and signed into a random public Wi-Fi that didn’t require a password.

That’s not a big deal right? Millions of people do this all the time.

But this simple act of signing into a public Wi-Fi and then entering his email username and password was all the hacker needed to cause damage. My co-worker noticed over $18,000 of credit card spending all went down in one hour.

He knew he didn’t spend that much because things were tight, and he was going to kill his wife if she spent that shopping! He confronted her and she said, “No, I didn’t spend more than $100.”

Later he learned that the hacker set up this Wi-Fi connection as a front to steal people’s personal information. The compromised router transmitted all the unencrypted personal information right to the malicious attacker who waited in the dark to commit credit card fraud.

Fortunately my co-worker was able to successfully dispute the false transactions for over $18,000 on his credit card. But that didn’t take away the sleepless nights and immeasurable stress in the days leading up to the resolution.

That gets me to my point: How secure are your devices?

Bitdefender Total Security 2018: Key Features

The Bitdefender Total Security 2018 software.

You could hope for the best and trust that regular security measures will hold up against malicious hackers. But why take that risk when you don’t have to?

I’m not cool with that. There’s too much for me to lose honestly.

That’s why I sought out and found the exact security measure I need that goes all out to secure my digital devices.

It’s called the Bitdefender Total Security. And its comprehensive features do everything I want it to and more.

1) Safe Files – If an unsafe application tries to edit or delete a protected file, Safe Files will automatically block the application, protect your files, and alert the user.

Safe Files feature on Bitdefender device software.

2) Webcam Protection – Analyze and protect webcam access from outside intrusions. If you’ve heard about the celebrity nude leaks captured through webcam hacks, they wouldn’t face this issue with Webcam Protection.

3) Wi-Fi Security Advisor – The second you connect to a new Wi-Fi network, Security Advisor evaluates the security level and notifies you if it’s secure or not. This is the exact thing my co-worker could have used to defend his personal information from that false Wi-Fi network attack!

Notifications from Bitdefender open WiFi feature.

4) Bitdefender Safepay – Use this protected browser feature when performing online bank transactions to stay safe and secure. All of the sensitive information you exchange in this browser will have extra protection from getting stolen.

5) Password Manager – Why make it so easy for bad people to steal from you by writing your passwords on a post-it note in front of your computer? Bitdefender Password Manager secures your confidential information like credit card details and passwords so only you can access it and you don’t have to attempt the impossible of remembering all your log-in information.

6) Advanced Threat Defense – This program will monitor every application on the device to ensure safety and protect against the slightest hint of malicious activity or suspicious behavior. You can also see which applications have been detected and blocked so you can act accordingly.

7) Parental Advisor – Parents can worry less about their kids by monitoring their computer and phone activity, tracking their location by phone, and a new added feature for the 2018 edition is children can mark themselves as safe when they’ve reached their destination by clicking a button in an Android or iPhone app.

With over 500 million users trusting this software, Bitdefender is the best at keeping your devices protected.

Do Your Thing, Protected

Since I’m the type of guy who takes nothing for chance, the Bitdefender Total Security program is exactly what I need to have peace of mind and freedom to focus on my business instead of worrying about my devices getting compromised.

It’d be a nightmare to deal with a hacker getting control of my company bank information and passwords, or any of my confidential personal data.

Plus, I already have a million things on my mind every minute, so the last thing I need to worry about and spend mental energy on is my security.

The fact that Bitdefender Total Security is a security blanket for my laptop and phone is the extra comfort I need to attack my day head on.

Wouldn’t you like this relief?

Pricing And Where Can You Get One

Bitdefender provides top quality malware protection at a fair price.

You can purchase a one year subscription of the Total Security 2018 for $58.49 (35% off at time of posting). This subscription allows you to get comprehensive security for up to 5 desktop and mobile devices.

Visit Bitdefender.com or Amazon to purchase this product and gain digital security.

Protect your devices today, and you won’t have to worry about them later.

This is a sponsored conversation written by me on behalf of Bitdefender. The opinions and text are all mine.

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