I always wanted to know more about investment banking as an undergrad. The work, the ambition it requires, and the thought of being around a bunch of intelligent, hard-working individuals attracted me.
Then I took a different path and studied English in college instead of finance. But, although I wouldn’t seriously consider pursuing this field now like I did before, investment banking is still fascinating to me.
So when I thought of interesting and successful people to interview for you, I knew I had to text this guy I know at an investment bank and see what comes of it.
Fortunate for us, this investment banker agreed to slice out time from his busy schedule to do the interview with me, as long as it remained anonymous.
I wasn’t surprised about his one condition to go anonymous, because it’s pretty typical for Wall Street and the big banks to dislike attaching their name to anything. And I believe you readers gain more raw information and honesty because this person had the freedom to share without holding back.
So from me to you, it doesn’t matter if you’re convinced you’re working in investment banking or a completely unrelated field. This is an excellent read, regardless. Trust me.
Brian: What are the career benefits of working in investment banking?
Investment banking is a really great start to your career in finance. It teaches you to work hard and how to value a company and determine the best strategic option for the company. It also teaches you how to succeed in a competitive environment, and there really is never a dull day.
As far as long-term career benefits, it is the most flexible option you can have. Every field of finance values the skill set that investment banking provides and makes investment bankers highly sought after candidates for jobs ranging from private equity to corporate finance.
Brian: And some of the negatives or sacrifices?
Sacrifice is the name of the game. I’ve been working at the job for 6 months. It’s like being a doctor; you’re always on call, your social life comes second, and hobbies go out the window. Those looking at working in the industry have to be prepared for 80-100 hour weeks regularly, all nighters and having to miss concerts and other gatherings with friends in order to hammer out pitch books on the weekend.
That’s not to say it’s all bad, as the compensation helps make it worth it. You do have to work like some kid is trying to take your spot (which is true) and do as your boss says, as there isn’t much room for creativity as other fields.
Brian: I read about the 100 hour work weeks as an investment banker. Do all the hours require intelligent, focused work or do some of the total hours include just being there at the office, doing busy work?
It really depends. There’s different levels of investment banking banks: bulge brackets (Goldman Sachs, Bank of America Merrill Lynch, Citigroup, etc.), middle market banks (William Blair, Raymond James, Houlihan Lokey, etc.) and boutiques (Everhill, Greencore, Moelis, etc.). Hours can differ by type of bank, and especially by type of group (real estate, consumer, healthcare, FIG, consumer, etc.).
Personally, I work less hours but cram more work into those hours (let’s say 75-80 hours) than some of my bulge bracket friends (90 hours, but more down time). It really varies. The best thing someone can do when exploring banks to go to is find the right fit for them, figure out how you operate and pick a bank that fits. Otherwise, you will be MISERABLE.
Banks are working on “junior banking initiatives” to improve work life balance. Citigroup has Saturday’s off (unless you are on a live deal), JP Morgan offers a “protected” weekend once a month (phone out of pocket).
Brian: How crucial is it to know what you’re doing on Excel as a banker?
It definitely, definitely helps. It makes your job so much easier. When your job is easier, you work faster and make your boss happier. It definitely is not required though. I would say get some experience with different functions in college or take a Wall Street Prep excel course if you want to make yourself a better candidate.
Brian: What type of personalities, traits, or background do you think lead to people entering and excelling as an investment banker?
I think ambition plays a huge role, as well as an appreciation for hard work. I’ve always strived to challenge myself, and investment banking is definitely one of the most challenging fields coming out of college.
If you can’t imagine working more than 8 hours a day, then this field is not for you. For me, I don’t mind putting in work and bettering my skillset for 80 hours a week. It is definitely not for everyone, but those who are ambitious and continually look to push themselves should look into investment banking.
Brian: What are the action steps you would give to an undergrad who wants to break into this field?
As far as studies go, being a business major obviously helps but isn’t a requirement. If you don’t study finance, get involved with some sort of finance club on campus. It also helps to take a financial modeling class if your school does not already have one.
Also, make sure you’re a well-rounded person. Investment banks love seeing that you’ve worked in a team before, so clubs sports or things like debate teams are held in high regard. It is also important to work somewhere that’s not just your local pool’s snack stand during the summers. I worked for free at a family friend’s business, and that experience helped me in my interviews. And lastly, research the field. Make sure this is what you want to do before giving it your all and trying to break in.
Brian: Can you tell me as much as you can about the investment banking interview process?
As far as selection for interviews, I’ll break this down into two different sections: target schools vs. non-target schools
These are your schools with a strong business school as well as alumni network in investment banking/Wall Street (Ivy League, Michigan, NYU, Notre Dame, Indiana, etc.). Biggest thing at these schools is differentiating yourself from the pack but also getting your foot in the door. GPA is highly regarded; some banks will barely look at you if you don’t have a 3.5. GPA doesn’t make it impossible though, as I did not have the greatest GPA in college. Networking with alumni, talking to people who work at the banks, and crushing those interviews are very important. These banks have been recruiting at your schools for years so they know everyone is smart; they want to see who wants it badly enough and who has taken initiative to make their dreams a reality.
The biggest difference here is the standards are raised. You need to keep your GPA high (above 3.5) and network your ass off. That means reaching out through your sister’s ex-boyfriend’s brother to get contacts at some of these banks. That means maybe paying your own way to get to Chicago or New York to meet people for coffee and become more than just a piece of paper. It is much harder, but not impossible, to break in.
There are a few things that investment bankers look at:
1. KNOW YOUR RESUME
When I had my first interview, I thought I knew my resume backwards and forwards. I do not work at that bank. You do the math there.
2. Technical Questions
The dreaded technical questions. Honestly this is just a checklist and a way to see how you work under pressure. Look online for investment banking question guides to prepare yourself. Know how to walk through a DCF, how depreciation flows through the 3 statements, how to value a company, debt vs. equity, different valuation multiples. And if you don’t know the answer, walk your way through what you know with the interviewer and where you would look for the answer. NEVER guess.
This sort of goes with knowing your resume. Practice in the mirror telling your story, how you came to investment banking, and what you have done to break into the field.
4. Research the company
Another bank I did not know the CEOs name, which didn’t help my status. Don’t do a deep dive but have something to talk about when they ask if you have any questions.
Overall, you have to be comfortable in there. These interviewers will only hire kids they like, kids they can see themselves working with for long hours every week. Relax, treat the room like a conversation, and ask intelligent questions at the end. If there are two interviewers, split your questions among the two and make sure you address each person with your answers. Also, when interviewing at specific banks, ask around or research to see if they ask certain technicals in order to prepare yourself accordingly.
Brian: What’s the most insane story you’ve heard on Wall Street involving a co-worker, analyst at another bank, client, or deal?
As far as deals go, A coworker had a friend who had to fly to Germany and drop off a pitchbooks for a meeting. He literally flew there (working the whole time on the plane, naturally), met his boss in the airport with the books, and flew home.
Another kid had to stay up two nights in a row (60 hours) to finish up a presentation to give to the group internally. As soon as the lights went off for the PowerPoint presentation, everyone in the room heard a THUD. The kid had immediately fallen asleep when the lights went off (he’s ok, no issues there).
Deal closing/holiday parties are also pretty awesome. Everyone is just blowing off steam, you get to drink with some of the older guys and hear their Wall Street stories from “the good old days”, awkward coworker hookups and money being spent in large quantities.
Brian: How prevalent is cocaine in investment banking? I imagine the crazy work hours, high stress, and sleep deprivation make cocaine a desirable drug for some.
It’s honestly not that prevalent, as the risk just far outweighs the reward. I know kids who do it outside of work (investment banking provides you a lot of cash to spend). I’d say Adderall would be more prevalent but even that isn’t used much. Coffee, Red Bull, 5 hour energy drinks are huge.
Brian: If you had to give an estimate based on your anecdotal evidence, what’s the percentage of jerks on Wall Street? And why do you think this is so?
It really depends. Bulge brackets overall the industry views as having more “jerks” then middle market where culture is more valued. But it’s really on a group by group basis. It’s an industry full of highly ambitious individuals, so some bosses with ride their analysts so that they can impress their own bosses in turn.
This ambition, coupled with some people thinking money makes them better than people, really makes some people assholes, but there are assholes in literally every industry. So I would say 20% are assholes but many are congregated at the bulge bracket level vs. middle market level.
Brian: Any last words you want to share?
If this investment banking is truly what you want, don’t ever give up. I was rejected countless times before getting anything when I went through recruiting. Keep having faith in yourself, and keep pushing and grinding to get your opportunity.
I personally loved this interview. The honesty, insight, and advice about working in investment banking came out in a phenomenal fashion.
Since the majority of readers don’t go to target schools, I want to focus on and reiterate what this investment banker said about it being harder to land an offer from a non-target school, but not impossible.
If you do find yourself in this position, it’s possible if you’re extra prepared and go above and beyond target school students.
By this, I mean you need to be ready with answers to overcome objections about your school, GPA, or work ethic. And in the job search you have to hustle harder by being more persistent than anyone else and getting creative to find connections.
For example, ask your university’s alumni office if they have a list of alumni in banking. Find contact information for investment bankers on their firm’s website. Or call the firm’s main line and ask to speak to a specific associate, VP, or someone in hiring. If you can’t find an email, investigate the firm’s email format (like first name and last name @bankname.com, or first initial and last name @bankname.com) and use the name of the person you want to contact in that same format.
If you don’t do these things and more, you have virtually no shot compared to someone at a target school like Harvard or Penn.
And reread the last answer in the interview if you’re serious about working in investment banking. Because I agree that the opportunity is there if you really want it.
When you know what you want and why you want it, that’s enough motivation to power you to find a way.
Are you interested in working in investment banking? Do you want to know more about what does an investment banker do? If so, comment below and I’ll do a follow-up piece.
5 Things Successful Freelancers Do At Networking Events
As an independent contractor or self-employed freelancer, your level of success depends on your ability to create and sustain relationships. The number of clients you have, the stream of work you produce and the revenue you earn are all contingent on the scope of your business network.
The more dedicated and intentional you are about forming quality connections, the more professional growth, impact and advancement you’ll experience. “By growing your network, opportunities arise, business partners appear, connections are made and trust is garnered in the local community,” says Sharon Schweitzer, best-selling author and consultant.
And in the freelance and entrepreneur world, the service you’re promoting is ultimately yourself—which makes it even harder. If you’ve ever tried to write a personal bio, you know what I mean. Promoting yourself can be challenging, but successful business owners and freelancers know it’s necessary.
As you attend various networking events to grow your network of potential client and those who can support your efforts, keep these tips in mind.
Come Equipped with Business Cards
Every networking event is a chance to gain new clients. As such, you need to present the most professional version of yourself. That version doesn’t just dress well and act polite—that version of yourself always has business cards too. This gives everyone you meet something to remember you by, while showing that you take your work seriously.
Remember that the design of your cards should not only be polished, with readable text and all the right information. It should reflect your brand and personality as well. Check out these interesting business card ideas to find inspiration and a unique style that matches who you are and the work you do.
Pro tip: Find a way to make your business card actionable or helpful. For example, if you’re a personal trainer, you could include a workout on the back of your business card. Not only is this more memorable, but you’re already helping the person who you just met—and you haven’t even done anything yet.
For some people, attending a networking event is stressful. Not only do you have to talk to people you don’t know—but you have to show them that you’re successful and worth connecting with. This is where the fear of personal failure, which was the number one fear among 1,000 Americans polled, can slow you down.
Successful freelancers push this fear aside to present a confident, successful person. To release any personal fears holding you back, use these tips from The Muse:
- Choose “non-lame” events and stick with events you’re excited to attend
- Stop saying “networking,” which makes it feel intimidating
- Volunteer at the event instead of going as an attendee
- Research the roster ahead of time so you know who will be there
- Reward yourself afterward, I.E. “If I give away all my business cards, I’ll…”
- Have conversation starters prepared
- Approach people in pairs, which may feel less intimidating
Pro tip: Practice your power poses before going to a networking event to boost your confidence. Amy Cuddy, a social psychologist, suggests that standing in these power postures, and using similar body language, boosts your confidence, even when you don’t feel confident. Learn the different power poses in her Ted Talk.
Seek Contacts to Fulfill Specific Needs
One of the many advantages going to a networking event is that it attracts different people with varying degrees of experience, interest and expertise to one place. As a freelancer, this means there are chances to meet a wide variety of people who could help you, from developers for your website to potential business clients.
Successful freelancers define what they’re looking for before they step foot through the door. I.E. a mentor, client, partner, or even just a fellow creative to bounce ideas off. Keep these goals in mind as you build connections at the event and afterward. Global entrepreneur Ted Rollins suggests:
“As these relationships grow, consider how they fit into that burgeoning ‘why.’ Someone could be more valuable in expanding your business, while another person might serve you best in a mentorship role.”
Pro tip: Stay in touch with everyone, even if you don’t need their help right now. This is one of the best times to be in touch with someone because it gives you a chance to help them instead. When the time comes to reach out for a request, you’ve done the work to maintain that relationship over time.
Use the Skill of Active Listening
This interpersonal skill is highly regarded in professional settings because it shows other people that you want to form a reciprocal relationship instead of just a self-serving one. Mind Tools describes an active listener as someone who makes a “conscious effort to hear not only the words another person is saying but, more importantly, to understand the complete message being sent.”
To practice this at a networking event, approach people with an open stance, hold eye contact, remember to smile and use receptive body language—freshen up on receptive body language with this guide from Skills You Need.
Don’t forget to ask questions that start with “Who?” “What?” “How?” and “Why?” The more attentive you are toward someone, the more they’ll trust your motives.
Pro tip: Practice active listening in every area of your life—with your friends, your family and your spouse. Work toward being an active listener, even in the simplest of conversations, so it comes easier to you when it matters most, like when you’re meeting a potential investor or business partner.
Send a Follow-Up Message Promptly
Communication is critical to solidifying your new potential relationships and successful freelancers follow-up within 24 hours. When you do, express your gratitude for their assistance, offer any other relevant information that wasn’t shared in person, and reiterate what a pleasure it was to meet them.
Not only does prompt correspondence keep your name fresh in people’s minds, it establishes you as a genuine individual whom others feel secure doing business with. If the context is appropriate, you can even add personal touches like inquiring about a recent vacation they took or mentioning a common interest you share to express that you’re invested in them relationally.
Feeling uninspired? Check out these follow-up email templates.
Pro tip: After following up via email, connect with anyone that stood out to you on LinkedIn. This is a second chance to remind them of who you are, and once connected, you can casually interact via “liking” posts and commenting. This ensures you stay top of mind and makes it even easier for them to reconnect with you at any point.
Step Into the Networking Arena
Learning how to network effectively is an asset you can take straight to the bank. Move outside your comfort zone, engage with other professionals, and use these pointers to maximize your efforts and form connections that will provide value for many years to come.
BIO: Jessica Thiefels has been writing for more than 10 years and is currently a full-time freelance writer and self-employed content marketing consultant. She’s been featured in Forbes and Business Insider and has written for Virgin, Glassdoor, Lifehack and more. Follow her on Twitter @Jlsander07 and connect LinkedIn.
Why Your Salary Is Costing You Millions In Earned Income
The average person craves a salaried job the for comfort, security, and the guarantee they can pay their bills.
But a salary will cost countless people millions of dollars in earned income throughout their career.
It’s ironic that we want a guaranteed income so we can live comfortably leading up to and through retirement.
That’s what society promises, at least, until things become uncomfortable.
Once something bad happens—you get fired, laid off, don’t save enough, salary increase doesn’t keep pace with inflation, make bad financial choices, have expensive kids, get divorced—and now you’re far away from a comfortable retirement nest egg plus have less skills and determination to go make your own money.
The salaried gig looks great on the outside, until you dive deeper to see that it’s often the single biggest demotivator and limiting factor to earning more money.
Your Salary Kills Urgency And Entices Laziness
Though not entirely similar, a salary shares some common characteristics of communism.
You get the same paycheck every month regardless of your performance—pretty close to communism.
At many jobs, a guy like Bill will voluntarily show up at 6 AM every work morning and leave at 8 PM, while slacker Johnny over there shows up at 8 AM and leaves at 6 PM and is paid the exact same wage as Bill.
The paycheck doesn’t reflect the reality that Bill worked 20 plus more hours than Johnny and got a heck of a lot more done than Johnny.
Talk about unfair? The salary gig is cruel, I’m telling you.
And since that situation isn’t fair, human nature will get Bill to think, “Stop working so hard. Why bother to put in the extra hours if I’m not rewarded? I’m going to start acting like Johnny because he’s doing just what’s asked of him and the boss doesn’t notice my performance.”
Now I’m not naive to think that bonuses, raises, and promotions aren’t a thing in the workforce—a differentiator from communism.
However, those are just too much out of your control to count on and you’re not rewarded until months or years later. And they often require smart salary negotiation, which is difficult if you’re not practiced, on top of luck.
Plus, in the example above, if Bill decides to work less and deliver less value then he won’t get the bonus or raise even if there’s one available.
The idea is that a salary often persuades workers to do the bare minimum to keep their job and keep getting paid.
It doesn’t entice individuals to give their all each and every day to not only make themselves double the income, but the company double the return on investment in them as well.
Knowing a paycheck is coming has a cocaine effect where you’re addicted to that monthly guaranteed income even though it’s not in your best interest to rely on it.
What’s worse is the damage it does to your overall net worth.
Guaranteed Income Costs You Millions Of Dollars
The addiction of needing a salary will costs millions of people, millions of dollars in lost income.
Let’s take a look at the multiple reasons why a salary sets you up to fail in the chase towards wealth.
For one, the average salary increase in the US doesn’t match the potential of a hustler who gets to decide their own income based on their work ethic.
A May 2017 forecast from WorldatWork predicts that salary increase budgets for U.S. employers will grow 3 percent on average in 2018 across most employee categories.
Say you make $50,000 a year at your 9 to 5 job you despise. Are you going to bust your butt for 261 work days in the year for a 3% salary increase? I’m not. We’re only talking about $1,500 at that rate.
The work compared to the payoff doesn’t add up to a good deal. It’s not motivating to me. It shouldn’t motivate you.
I could work at McDonald’s and come out with more dollars per hour than that thievery.
You’ll drag your feet for a 3% salary increase (+$1,500), but perform like a workhorse if you have a definite opportunity to double your current income (+$50,000).
That’s a difference in $48,600 between the two of them for the year and this is just the beginning. The difference is exponential over the lifetime of a career.
Second, when your income is entirely in your hands—be it as a beginner entrepreneur, commission sales rep, recruiter, or other job—your butt is on the hot seat from the get go to perform.
There’s no room to take it easy if you want to eat that week and keep your business alive.
Plus, you’ll be motivated to save extra money since this can turn into the business’ emergency fund or a payroll account to hire some contractors or full-time employees.
Meaning each dollar you earn has a higher purpose than eating expensive meals and treating yourself to materialistic clothing purchases.
And by investing in your business, your company and you personally will take home more profits than if your income was tied down by a normal 9 to 5 job.
I’m not surprised when I look at the richest people in each state only to find that none of them are salaried works but entrepreneurs and business owners.
Now you don’t have to be an entrepreneur, but you do need a job with no ceiling on your income if you want to get maximum performance out of yourself and the rewards that come with it.
Third, the rate of your learning is immensely sped up when you have to rely on your own work ethic to make money and pay the bills. You can’t afford to be out of the know in your industry if you want to compete with your competitors.
This is the pressure that forces you to gain knowledge and then use that experience to win more deals for yourself.
Plus, you can compound your knowledge to make more money in the future or consult others on the keys to success based on your experience. These opportunities aren’t there in the corporate world.
By getting off the addicting salary drug and choosing your own medicine, you force yourself to provide value to others so you can ultimately get paid what you’re worth.
And the more patient and skilled you become, the greater this income increases over years then decades.
That’s how your income grows by hundreds of thousands of dollars every year, which adds up to millions, instead of 3% and $1,500 (if that) every year.
Work Like You’re Not On Salary
You only get to do this thing called life once.
Why take the safe and boring road with a salaried job that is like driving a minivan straight on a flat road until retirement, when you can take the thrilling road in a sports car up a mountain with jagged cliffs and unbelievable views?
Bet on yourself. Work your face off. And work like you’re not on salary.
By mixing things up, you’ll discover if your company rewards you for going above and beyond what’s asked of you.
And if they do incentivize your efforts then you don’t need to find a different job. Maybe it doesn’t though and you see the writing on the wall: you’re worth millions more than you will ever earn here so you find a better job you love.
It’s like any pursuit in life, you need to get out of your comfort zone to truly push yourself, grow, and become the best version of yourself.
Happiness comes from personal growth. So take the jump and make the most of it.
Millions of dollars are nice, but the feeling of personal satisfaction from working incredibly hard and getting rewarded for it will far trump the money—every time.
What You Should Know If You Start A Career In Marketing
Silvia Li, young hustler and marketer extraordinaire, contributed this one of a kind article.
When college students majoring in marketing graduate, they expect to land a job in which they can apply all the skills they learned during their four years in school.
When I was a freshman, that’s what I thought. Looking back, I was naive to think that way.
Marketing strategies are changing every day. Consumers are behaving differently every day. Generations are shifting. And textbooks, unfortunately, haven’t changed in years.
Simultaneously, competition for marketing jobs is insane.
You have to stand out among many other graduates to land a job where you can make enough to pay your bills and loans, while having enough to travel and enjoy personal life post-graduation.
So what should you know before diving into a career in marketing?
What does it take to get a job in marketing?
What do you actually need to know to enter the real world of marketing?
Without real marketing experience or projects, there’s a lot you can learn ahead of time to maximize your chance of landing a marketing job.
In my career working with the world’s top entrepreneurs on marketing, I have learned a number of lessons that I wished I knew on my first day as a marketer.
To all of you starting a career in marketing, here’s a list of lessons and things you can do to prepare before starting your first job.
The list is a collection of advice from all the lessons I’ve learned – including my experience launching the largest startup publication on Medium to trending globally on top storytelling sites to working on digital campaigns that have trended internationally and creating global movements.
It takes more than a resume to work with the best talent in marketing
When I set my sights on becoming the best marketer in the world, I knew I had to surround myself with the best.
I started by providing value.
I reached out to one of the best entrepreneurs in Los Angeles who ran an education technology nonprofit called Yang Camp. And I sent her a list of ideas that I thought would help her grow her organization.
I didn’t know if the ideas were any good, but they certainly got her attention. I didn’t need a resume to get the job.
Don’t get me wrong. My resume was helpful but at the time, but other people might have looked more qualified in paper.
I had told myself and told others that I would find the best ways to provide value and that my resume didn’t completely reflect who I was.
I created partnerships all across Los Angeles with schools and nonprofits to ensure our curriculum was being taught in different schools and afterschool programs across the city.
We worked with Microsoft and Girls in Tech Inc. to bring together over 100 young students to learn about STEAM.
I created campaigns that everyone in the Los Angeles area saw.
Little did I know at the time that in order to work with the best, it wasn’t about my resume. It was about being resourceful, strategic, and resilient.
Since then, I’ve signed up for a lifetime of tackling complex problems and working with the best talent in the United States.
Most of you have had a summer internship somewhere, perhaps a startup or famous marketing agency or well-known organization or nonprofit.
Guess what? So do hundreds of people in your school. The fact that you had an internship helps, but it doesn’t necessarily help you stand out and show that you’re the best candidate.
It might get you an interview but it’s still not enough to show who you really are and what you can accomplish.
Companies are seeking folks who can come up with new things so extracurriculars or projects that show you were a key asset are always a plus.
To show real impact in marketing, you need to show that you’re up-to-date with the latest trends.
As mentioned earlier, marketing is changing every day. Own your resume – show your uniqueness, your value, and your impact.
Find a team that will empower you to learn – Teamwork makes the dream work
To maximize your satisfaction at work, find a marketing gig where collaboration is part of the culture.
Trust me, this will reduce misunderstanding. It’ll establish a well-connected community with ample opportunities for you to grow and learn from executives and other managers.
While companies that let you do your own thing will be fun and allow you to tackle new challenges, working directly with a team will provide you a lot more mentorship and guide you in the early phases of your marketing career.
During the interview process, make sure that they have open communication channels and continuously boost employee engagement.
During your interview, ask your interviewer if the organization encourages everyone to regularly report their likes and dislikes.
Do they help employees feel like an integral part of the company’s grand vision? If their answer doesn’t make you happy, make sure to ask more questions to understand where they are coming from. If you completely disagree, maybe it’s not worth working for that organization.
Corporations with pre-set hierarchies make it tough for employees to give feedback or learn new skills. That’s why you need to find the best fit and balance. Read the job descriptions well and find a place where you feel comfortable.
When I worked at Startup Grind powered by Google for Entrepreneurs, the largest independent startup publication in the world inspiring and connecting 1,000,000 entrepreneurs, I immediately knew that my boss was a leader.
Since day one, he encouraged me to own projects and try new things. I could sense it during the first interview call that he was someone to trust and who would empower me to dream more.
Throughout my time at Startup Grind, I learned all things about marketing including public relations, content marketing, SEO, social media, and influencer marketing.
Crazy thing is that I learned by example and by doing my own research.
Because my team trusted me and worked with me, I was able to grow and launch the largest startup publication on Medium.
Early in anyone’s career, you’ll have multiple ideas to make your organization grow. Write them out on a list and share them with your supervisor. She’ll have feedback.
If my boss, hadn’t given me an opportunity to try this new project, I wouldn’t have grown this publication, which at this point, has been read by millions of people.
The content of the publication has now been syndicated to large media outlets including BBC, The New York Times, and more. It has even surpassed the White House’s Medium publication, which is pretty incredible.
As a marketer, I’ve been lucky to work with the smartest people on Earth. I’ve been able to work with serial entrepreneurs and New York Times Best Sellers.
But none of these collaborations would have happened if I didn’t work with a team that trust me and empower me to grow.
Make sure you find that early in your career.
Marketing isn’t all about brand awareness and viral campaigns. It’s about business impact.
Marketing innovation has made huge leaps and shifts in the last few decades but there’s something that hasn’t changed.
Marketing strategies need to be tied to creating revenue or reaching a goal in the short-term and long-term.
When you launch a new strategy, you need to ensure that you have an overall vision on how each thing you create leads to a greater impact in the organization. Your video went viral! Great!
But did the right audience see it? Did they share it with other people that are interested in buying your product? Make sure it does!
During my time as Head of Marketing at Hostfully, a venture-backed startup focused on the vacation rental space based in San Francisco, I built a marketing infrastructure that ensured that every single marketing stream would lead to possible sales.
To do so, we needed to figure out where our users were and where they spent the most time.
I spent days researching and building the different personas of vacation rentals. I created a content strategy that would promote our brand without mentioning our name.
Instead, our main goal was to provide value to customers, which would ultimately lead to more people referring others to our blog. Our blog became a large percentage of our traffic and led to more active and paid users. In a few months, we brought tens of thousands of users.
Business impact needs both quantitative data and qualitative data. They will both show you what’s effective, what’s not effective, and whether your hypotheses made sense.
Effective marketing campaigns focus on creating content that users get value from and eventually will convert to paid users.
You need to be ready to think critically and understand who your users truly are. How can your company serve them to be better?
Make sure you know this in every organization you work at.
Mentorship and freelancing – Learning outside of work
Early in my career, I learned the importance of mentors. From day one, I found people who I looked up to and wanted to learn things from them.
I found Twitter to be one of the best tools to network. Twitter, in fact, changed the face of my career as a marketer. I met the best talent in Silicon Valley through this social platform.
I followed their conversations and engaged with them on a daily basis. Little did I know that I would get to know them in person. Because of these initial Twitter conversations, I had the privilege of working with them to launch the first Startup Weekend focused in the Latinx community.
This event held in Oakland brought together entrepreneurs in the Bay Area who were eager to build products.
Do you know what else has helped me to become a marketer? Freelancing. As you see, I’ve worked with all sorts of organizations throughout my career.
How did I find these? By building a brand online.
People have read my blog for years and have seen my thought process and experience. This has led to getting cold emails from founders and venture capitalists reaching out to work with them.
Last year, I worked as a content marketer with devAcademy, a tech company in Peru where I developed the company’s first content marketing strategy that led to ten thousands of unique views in just a few weeks.
I also revamped their website content to improve their user experience and conversion rates.
This job was very fulfilling because I got to work with an entrepreneur who is a hustler. Not only did I learn about the tech ecosystem in Peru, but I also learned more technical skills and what it takes to become an entrepreneur.
If you’re a marketer, you need to learn multiple skills. Go learn outside of work – network, read a book, freelance, and volunteer on projects that you’re passionate about.
These are all of the things I wished I had known before I started my marketing career. If I could go back in time, I’d try to accomplish all these things earlier in life.
I hope you found this list beneficial in planning a successful marketing career.
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